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Generative AI and intellectual property — Benedict Evans

Source: Essays — Benedict Evans

By: Benedict Evans

Posted on August 27, 2023

If you put all the world’s knowledge into an AI model and use it to make something new, who owns that and who gets paid? This is a completely new problem that…

Generative Search AI and Its Impact on Local SEO: An Agency’s Guide – GatherUp

Source: Unknown Source

Posted on August 25, 2023

Take a closer look at traditional vs. generative search AI, the implications for local search, and what you can do about it as an agency.

How to Conduct 2 Types of Surveys Critical to Customer Loyalty – GatherUp

Source: Unknown Source

Posted on August 25, 2023

Learn about how CSAT and NPS surveys are critical to driving customer loyalty and improving the customer experience.

Third-Party vs First-Party Data vs Zero-Party Data: Which is Most Valuable? – GatherUp

Source: Unknown Source

Posted on August 25, 2023

Learn the definitions, benefits, and drawbacks of third-party data versus first-party data versus zero-party data.

When tech says ‘no’ — Benedict Evans

Source: Essays — Benedict Evans

By: Benedict Evans

Posted on August 24, 2023

The tech industry always has a reason why any new laws or regulations are bad – indeed, so does any industry. They always say that! The trouble is, sometimes it’s true, and…

The Best Way to Set Up a Google Business Profile for Franchises – GatherUp

Source: Unknown Source

Posted on August 15, 2023

Learn how to set up a Google Business Profile as a franchise to ensure local search rankings and easier optimizations.

The Roadmap to Success: Evaluating Online Reputation for Local Businesses – GatherUp

Source: Unknown Source

Posted on August 15, 2023

A lot can influence the online reputation of local businesses. Lear the three most influential factors and what metrics to look at for effective reputation management.

4 Ways to Use Customer Reviews to Improve the Customer Experience – GatherUp

Source: Unknown Source

Posted on August 10, 2023

Learn how customer feedback drives innovation, personalization, and loyalty and discover 4 actionable strategies for improved customer experience.

In a World Blind to Search, All Eyes Are on Influencers

Source: SEM News for Search Engine Marketers [Adweek]

By: Deborah Kilpatrick

Posted on August 2, 2023

Affiliate linking through content creators is a sound strategy as costs rise.

In a World Blind to Search, All Eyes Are on Influencers

Source: SEM News for Search Engine Marketers [Adweek]

By: Deborah Kilpatrick

Posted on August 2, 2023

Affiliate linking through content creators is a sound strategy as costs rise.

How Reviews Influence Customer Decisions – GatherUp

Source: Unknown Source

Posted on August 1, 2023

Get an understanding of why customers write reviews and how they influence others’ online behavior.

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