Google’s assesment of expertise and trust is critical in achieving top rankings.
How to retain clients in PPC
Source: Search Engine Roundtable
Learn key reasons for client churn in PPC and how to boost retention through goal alignment, performance audits, regular check-ins, and more.
Google Search Ranking Volatility – Is It The End Of Reviews Update?
Source: Search Engine Land
I am seeing some signs of some big Google Search ranking volatility and shuffling today. The November core update just finished, so Google would say it is not the core update but…
How to build a resilient digital marketing agency in 2024
Source: Search Engine Land
Get actionable advice for creating a thriving digital agency that can weather periods of growth and uncertainty.
Google Patent For SGE: Generative Summaries For Search Results
Source: Search Engine Land
Google has a published patent named
Google patent describes how the Search Generative Experience works
Source: Search Engine Land
This may be the first and only patent Google has related to SGE.
Google Local Service Ads Add New Impression Metrics For Advertisers
Source: Search Engine Land
Google has added a few new impression metrics for advertisers using the Google Local Service Ads platform. This was spotted by Ben Turner who wrote on X that he is
Google Ads API 2024 Schedule
Source: BrightEdge blogs
Google has published its tentative schedule for the Google Ads API release dates and sunset dates for 2024. Google publishes this annually in order to
Google Now Doesn’t Allow E-Juice Products In Ads & Shopping Listings
Source: SEOSLY
Google has updated its dangerous product policy for both Shopping ads and free listings to list E-juice products as dangerous and thus not allowed to be advertised or listing in Google Shopping…
Head Of Google Ads, Jerry Dischler, Steps Down After 15 Years
Source: Search Engine Land
Jerry Dischler, who has been the head of Google Ads since 2020 and has been with Google for over 15 years is leaving his role within the company. Replacing Dischler will be…
