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No, I Will Not A/B Test That – SparkToro
Marketers love to talk about A/B testing. Heck, I’ve said it too. It sounds prudent. Responsible. “Test before you commit! Don’t waste resources!” But the
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Threads Prompts Users to Add Topics of Interest to Their Profiles
A new way to help creators gain more followers in the app.
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SEO Strategy / Manager ~ Vinnie Mac ~ $65-80k ~Remote (US)
Join the Vinnie Mac Team & Transform Restoration Businesses Online At Vinnie Mac, we don’t just market water damage restoration companies – we transform their digital presence and flood them with qualified leads (pun absolutely intended). Our growing team needs an exceptional SEO Manager who can dive deep into strategy while keeping our specialists swimming…
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Google Ads to show ads in the top ads position, also in the bottom ads position
Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.
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![A Guide to Reels Ads [Infographic]](https://www.optimixed.com/wp-content/uploads/2025/04/featured_image-350.webp)
A Guide to Reels Ads [Infographic]
Some handy pointers for your Reels promotions.
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DOJ unveils plan to end Google’s illegal search monopoly
The DOJ’s proposed Google breakup targets Search, Chrome, and ads to boost competition. Here’s everything you need to know.
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Top 3 Free Local SEO Tools You’ll Wish You Knew Sooner
Are you spending way too much time trying to figure out Local SEO? We’ve rounded up three free tools that will save you hours and help your local SEO efforts.
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X Experiments With Updated Video Playback UI
X continues to refine its video display tools.
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![Which Countries Have Invested the Most into AI Development [Infographic]](https://www.optimixed.com/wp-content/uploads/2025/04/featured_image-348.webp)
Which Countries Have Invested the Most into AI Development [Infographic]
A look at which countries are putting the most into AI development.
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Bluesky Adds Verification Checkmarks for Approved Users
Bluesky’s trying a different approach to scaling its verification process.
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Pinterest Adds New Elements to its Pinterest Academy Learning Platform
Some new ways to learn more about Pinterest’s marketing options.
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Instagram Implements Expanded AI Age Checking, New Parent Prompts
Expanded age checking from Meta, as it looks to advanced its AI age verification process.
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New data: Google AI Overviews are hurting click-through rates
Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, informational queries.
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Introducing How I AI
How I AI, hosted by Claire Vo, is for anyone struggling to keep up with the latest AI advancements and wondering how to actually use these magical new tools to improve the quality and efficiency of their work.
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Meta tags for SEO: What you need to know
Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.
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How to build a predictable lead gen system with digital ads
Take control of your pipeline with a strategy built on data, testing, and real insights into your audience’s needs and behaviors.
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SEO Specialist ~ Tekmetric ~ Remote (US)
About Tekmetric Tekmetric is a cloud-based auto-repair shop management system with an easy-to-use workflow and a modern approach to customer care. Tekmetric champions transparency, integrity, innovation—and above all—a service-mentality that puts customers first. Founded in Houston, Texas in 2015, Tekmetric has been providing reliable, fast customer service to shops from day one. Our team is…
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SEO Strategist ~ Postmedia ~ Remote (Toronto, CAN)
Position: SEO Strategist Position Type: Full-Time Location: Toronto (Remote) The Company: Postmedia is a Canadian newsmedia company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach…
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Amazon advertising match types: What you need to know
Learn how Amazon ads match types shape your ad success – and how to use them to cut waste, boost rankings, and drive real results.
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How to Earn Backlinks as a Quoted Expert
Being quoted in reputable publications drives backlinks and topical authority as an entity.
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Daily Search Forum Recap: April 21, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. US search ad revenue grew almost 16% with 102.9 billion. Google demoed its new AR/VR/XR glasses with Gemini for the first time. Google dropped the events carousel from…
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Google Drops Event Rich Results Carousel On Desktop
Google seems to be no longer showing the events carousel, event rich results, in the desktop search results. I see them on mobile search but I cannot trigger them on any browser on desktop search.
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Google First Live Demo Of Android AR Glasses
The folks at Google did a live demo of Android XR, Google’s AR glasses with Gemini, at the TED 2025 event. It is pretty wild to watch this demo, so I figured I’d share it with all of you here, in case you missed it.
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U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024
The IAB and PwC released their annual Internet Advertising Revenue Report, which showed search ad grew 15.9% with $102 billion in ad dollars in 2024. Search ads made up the largest pie of internet ad spending at 39.8%.
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SEO Daily News Recaps for Sunday, April 20, 2025
SEO Daily News Recap for Sunday, April 20, 2025 Organic SEO & Search News Instagram Experiments With Collaborative Stories Feature – “Storylines” would enable users to add to a collective event Story. YouTube Continues to Dominate Streaming Market Share – YouTube’s CTV viewing numbers continue to rise. YouTube Publishes New Insights Into the Rise of…
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Bing Webmaster Tools To Streamline Email Notifications
Fabrice Canel said Microsoft will streamline the Bing Webmaster Tools notifications because, at times, it can be a bit overwhelming. Fabrice wrote on X, “working to streamline things” when Martin MacDonald complained about getting way too many emails from Bing Webmaster Tools.
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Microsoft Copilot Merchant Program
Microsoft launched the Copilot Merchant Program, a way to feed Copilot more details about your products. Microsoft said this is a way to “integrate your shopping experience with Copilot to help your brand gain visibility, acquire more customers and generate sales, all from a convenient centralized location with AI support at every step.”
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SEO Account Manager – The SEOFOMO Hub
About the Role We’re looking for an experienced and strategic SEO Account Manager to join our team. In this role, you’ll be the key point of contact for clients, driving performance and ensuring the delivery of high-impact SEO campaigns. You’ll work closely with freelancers and internal teams to execute client strategies, while communicating value clearly and effectively…
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![7 Days, 7 Posts: A Simple Strategy to Grow on LinkedIn [Infographic]](https://www.optimixed.com/wp-content/uploads/2025/04/featured_image-344.webp)
7 Days, 7 Posts: A Simple Strategy to Grow on LinkedIn [Infographic]
Some pointers to help get you LinkedIn strategy on the right track.
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Snap Shares Insights into its Efforts to Combat Child Sexual Exploitation
New data from Snap on the scope of the challenge in addressing this key concern.
