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Local SEO

Strategies for optimizing visibility for businesses within specific geographic locations.

Google changes default Local Inventory Ads behavior

Source: Search Engine Land

By: Anu Adegbola

07/16/26

Source: Search Engine Land by Anu Adegbola. Read the original article Google is making Local Inventory Ads the default for eligible Shopping campaigns and replacing “Local products” with a new filter.

How to run a local GEO baseline audit

Source: Search Engine Land

By: Adam Heitzman

07/16/26

Source: Search Engine Land by Adam Heitzman. Read the original article Find out whether AI recommends your business, gets your information right, or favors competitors before investing more in local SEO.

Google Business Profiles New Collected Info

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/13/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article Key Takeaways Google is introducing a “Collected Info” feature in Business Profiles, enhancing transparency and control for business owners. This…

Google Business Profiles Appeal Process Updated – Evidence Uploads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/08/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article Key Takeaways Google has streamlined the Google Business Profile (GBP) appeal process, integrating evidence submission directly into the workflow. The…

Google is investigating reports of reviews going missing and pausing reviews on local listings

Source: Search Engine Land

By: Barry Schwartz

07/03/26

Source: Search Engine Land by Barry Schwartz. Read the original article Google has confirmed it is investigating the reports of bugs with reviews in Google Business Profiles after several days of complaints…

Google Business Profile Reviews Go Missing For Many

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/03/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Reviews Disappearing from Local Business Listings Google Business Profile users are experiencing a widespread issue where…

Google Business Profile Restrictions Can Stack On

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/03/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Increases Penalties for Repeat Violations on Business Profiles Google enforces stricter penalties on Google Business Profiles…

Google Testing New Local Places Layout Design

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/03/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests New Local Pack and Places Listings Design in Search Google is **experimenting with a redesigned…

Google Breaks Out Which Regions Local Inventory Ads and Free Local Listings Are Available

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/29/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Clarifies Regions for Local Inventory Ads and Free Local Listings Google has distinctly outlined the availability…

Google Explains More On Broad Search For Local Services Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/24/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Updates Broad Search Settings for Local Services Ads Google has enhanced its help document on the…

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