Category: Other

Last year, I wrote about how frustrated I was about this business that was buying fake 5-star Google reviews. It seemed that no matter what anyone did, this business was going to get away with Google review manipulation. Every time Google took down a batch of hundreds of reviews, they just continued to buy more.

Meta’s AR glasses are slated for release in 2027.

Google Analytics’ is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking issues.

The top search engines, classified by category.

Retro Dodo was crushed by Google’s 2023 helpful content update. Now he’s taking on Google as a consultant for Kagi, a paid search engine.

Four core updates later, a few meltdowns on X, followed by a well-deserved Christmas break and 2024 is done. It’s been a year to remember for many industries, but really that’s no truer than for travel. The travel industry SERPs have changed dramatically, even dating back to 2023, and 2024…

This spam update took 7 days to fully roll out and is now complete.

Google is testing a new ads insights box and report that shows target ROAS insights for Performance Max and Standard Shopping campaigns. The report shows if your actual ROAS is within the expected range. The Graph shows weekly ROAS averages, including projected conversions.

American House is seeking a qualified search engine optimization (SEO) specialist with conversion rate optimization (CRO) experience. The ideal candidate can work independently to achieve goals and has a passion for driving organic traffic and leads. With a focus on SEO/CRO, this person will report to the Director of Digital Marketing and be responsible for…

Enhance your B2B SEO strategy with structured resource sections. Learn how to optimize your site’s hierarchy and content to target diverse customer queries and boost search visibility effectively.

Google officially supports the suggestedAge property as an alternative to suggestedMaxAge and suggestedMinAge within its product structured data. Google says they added this support to make it more flexible for people to specify age ranges for a product.

Brought to you by Teal—Your personal career growth platform | Vanta—Automate compliance. Simplify security | Ahrefs—Improve your website’s SEO for free — Judd Antin has spent 15 years leading research and design teams at companies like Yahoo, Meta, and Airbnb. His direct reports have gone on to lead user research at Figma, Notion, Slack, Robinhood,…

Google has long relied on AI for organic rankings. Now search optimizers are using it too.

Community Wisdom 159

SEO professionals can move beyond optimizing just for search engines and adopt a more holistic approach that prioritizes web standards.

To continue growing, Semrush has already started testing price increases to maximize the revenue it generates from its users.

Ahrefs seems to believe an article endorsing Semrush over Ahrefs on the Backlinko website may violate FTC’s endorsement guidelines.

Already using AI for SEO at your agency? Learn ethical guidelines and strategies to win over the most skeptical clients and show the ROI of AI in SEO.

Exploring when and how to invest in martech partnerships.

YouTube unveils AI ad products to help brands reach and engage relevant audiences.

Michael Schechter from Microsoft shared some old photos from 2011 of when Mark Zuckerberg, Brett Taylor, Bubba Murarka and the Bing team were working on adding social to Bing Search. Remember when Bin

Is there cause for concern if your website is receiving sitewide links? Find out whether these links could potentially affect your site’s organic search ranking.

A double triangle in your Chrome address bar lets you use links with a site.

Microsoft Advertising announced several new product features this month, including expanding audience targeting options in Microsoft Advertising Editor.