Daily Search Forum Recap: August 26, 2025

08/26/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Daily Search Forum Recap: Google AI Mode Updates, Microsoft Ad Labels, and Search Trends

Google is testing changes to its AI Mode to increase clicks to publisher websites. Traditional search usage remains strong despite the rise of AI search features, according to new research. Microsoft responded to concerns about hard-to-see sponsored ad labels and shared guidelines on advertising suspensions and appeals. Additionally, Google Search Console’s link report notably lacks a last updated timestamp.

Optimixed’s Overview: Key Updates in Search Platforms and Advertising Practices

Google’s AI Mode and Search Console Insights

Google announced it is experimenting with modifications to its AI Mode interface aimed at encouraging more user clicks to external publisher websites. This move reflects ongoing efforts to balance helpful AI responses with traffic generation for content creators.

In addition, Google Search Console users noted that the links report does not show a “last updated” timestamp. John Mueller from Google clarified this inconsistency is simply due to varied reporting styles across the platform.

Microsoft’s Advertising Transparency and Policy Guidance

  • Microsoft addressed criticism regarding the subtlety of sponsored ad labels in Bing search results, confirming ongoing tests of ad presentation.
  • They also published best practices for managing advertising suspensions and appeals, providing advertisers with clearer guidance to maintain compliance and address issues effectively.

Search Usage Trends and Community Insights

New research from Sparktoro highlights that traditional search remains widely used, with 95% of Americans engaging monthly and a large majority as heavy users, despite the growing adoption of AI-powered search tools.

Community discussions also touched on topics such as the impact of AI on search behavior, SEO strategies for eCommerce, and evolving ad formats to enhance campaign performance.