Digital Marketing Specialist (SEO/AEO/SEM)

03/24/26
Source: Senior Level SEO Jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Digital Marketing Specialist Role Focused on SEM, SEO, and LLM Optimization

This position demands a Digital Marketing Specialist with expertise in SEM, SEO, and LLM optimization to lead and expand digital campaigns. The role requires strong skills in paid search programs, content creation, and CRM integration within a B2B technical environment. Candidates must demonstrate proven success through KPI-driven results and have experience with tools like WordPress, Microsoft Dynamics, and project management platforms. This on-site role in Houston offers the chance to significantly impact lead generation and brand visibility.

Optimixed’s Overview: Driving B2B Growth with Expert Digital Marketing and AI-Enhanced SEO Strategies

Key Responsibilities and Expertise Required

The Digital Marketing Specialist role is designed for a strategic leader adept at creating, managing, and optimizing integrated marketing campaigns with a focus on search engine marketing and emerging AI-driven SEO techniques.

  • Search Engine Marketing (SEM): Lead and scale paid search campaigns using platforms like Google AdWords and Bing Ads to maximize ROI and generate quality leads.
  • SEO & LLM Optimization: Develop strategies to improve keyword rankings and enhance brand visibility within AI-powered answer engines by auditing and optimizing content for compatibility with large language models (LLM) such as Google AI and ChatGPT.
  • Content and Website Management: Support website edits and content creation efforts, maintaining and enhancing digital assets primarily via WordPress CMS.
  • Lead Generation & Conversion: Implement tactical plans to drive marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) that contribute to funnel opportunities and revenue growth.

Skills, Experience, and Tools

The ideal candidate will bring a minimum of five years of experience in paid search and SEO optimization, coupled with hands-on knowledge of AI-based LLM optimization for at least two years. Proficiency in B2B marketing, particularly in technical hardware and service sectors, is important.

  • Technical Proficiency: Familiarity with tracking data analysis, WordPress CMS, Microsoft Dynamics or equivalent CRM, and project management tools.
  • Performance Measurement: Capability to prepare comprehensive KPI reports covering CPC, CPL, CPA, LLM performance, keyword rankings, and lead-to-revenue metrics.
  • Strategic Impact: Experience in building and executing scalable digital marketing strategies that align with broader integrated campaigns.

Why This Role Matters

This opportunity is ideal for professionals passionate about leveraging cutting-edge digital marketing techniques, including AI-driven SEO, to influence brand positioning and generate measurable business growth. Located in North Houston, the role offers direct collaboration within a dynamic marketing team committed to innovation and lead generation excellence.