Digital Marketing Specialist (SEO/SEM)

03/24/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Ulbrich’s Digital Marketing Specialist Role in B2B Industrial Sector

The Digital Marketing Specialist position at Ulbrich entails managing and optimizing digital channels such as email marketing, SEO, website, and paid media within a B2B industrial context. The role demands expertise in CRM systems like Microsoft Dynamics 365, strong collaboration with vendors, and a focus on data-driven performance improvements. Candidates with experience in technical B2B marketing and knowledge of evolving search technologies including AI and LLM-driven discovery are preferred.

Optimixed’s Overview: Driving Effective Digital Marketing Strategies in Technical B2B Environments

Key Responsibilities and Execution Areas

The Digital Marketing Specialist at Ulbrich is tasked with comprehensive oversight of the company’s digital marketing execution to enhance brand visibility and lead generation. Core areas include:

  • Digital Channel Optimization: Managing email campaigns, SEO efforts, website performance, and social media presence with a continuous improvement mindset.
  • Email Marketing & CRM Integration: Utilizing Microsoft Dynamics 365 and Click Dimensions to maintain list health, segmentation accuracy, and campaign effectiveness.
  • SEO and Content Strategy: Implementing on-page and technical SEO tactics aligned with modern search trends, including AI-powered and large language model (LLM) driven discovery mechanisms.
  • Website Management: Partnering on redesign initiatives to ensure seamless content migration, UX improvements, and SEO continuity.
  • Paid Media & Vendor Collaboration: Coordinating with external agencies to align paid campaigns with broader digital marketing goals and monitor performance.
  • Analytics & Reporting: Tracking metrics and delivering actionable insights to guide ongoing channel optimizations.

Required Skills and Industry Focus

Ulbrich seeks a candidate with a Bachelor’s degree and at least five years of digital marketing experience in B2B settings, preferably within industrial or manufacturing sectors. Essential qualifications include:

  • Practical knowledge of CRM-driven email marketing platforms.
  • Strong SEO fundamentals and familiarity with website architecture and digital analytics.
  • Experience managing complex projects such as website redesigns.
  • Ability to navigate evolving digital search behaviors influenced by artificial intelligence and LLM technologies.
  • Comfort in collaborating with creative teams and external vendors to refine digital assets and campaign execution.

Organizational Culture and Growth Opportunities

Ulbrich emphasizes a culture rooted in continuous improvement, quality commitment, family values, and customer responsiveness. The role offers competitive compensation and opportunities for professional growth within a family-owned international corporation dedicated to impactful manufacturing solutions. The position encourages candidates passionate about integrating technical expertise with innovative digital marketing practices to support business success.