Google Ads API Version 24.1 Now Out

05/14/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Ads API v24.1 Release: Minor Update with Key Enhancements

The Google Ads API version 24.1 introduces several important features including mobile device platform segmentation, support for classic images in DemandGen, and enhanced experiment configurations. It also adds support for passkeys and complies with the new data retention policies. This release marks continued improvements following multiple recent updates and the sunset of the AdWords API.

Optimixed’s Overview: Key Features and Updates in the Latest Google Ads API v24.1 Release

Introduction to the v24.1 Google Ads API Update

Google has rolled out version 24.1 of its Ads API, building on previous releases with a focus on improved reporting, experimentation, and targeting capabilities. This minor update is packed with new fields, segments, and experiment types designed to enhance advertiser control and data insights.

Notable Feature Additions and Enhancements

  • DemandGen Classic Display Images: Support for custom uploaded images that are served independently of responsive ad formats, enhancing visual flexibility.
  • Mobile Device Platform Segmentation: Reports can now be segmented by device platform (e.g., iOS, Android), allowing advertisers to optimize campaigns more precisely by device type.
  • Passkey Support: Added a read-only field indicating whether a user has enabled a passkey, improving security and user management.
  • Expanded Experiment Types and Configurations: New experiment types such as ADOPT_AI_MAX and OPTIMIZE_ASSETS have been introduced, along with enhanced support for video and Performance Max (PMax) experiments.

Additional Updates Across API Components

  • Reporting Improvements: Added new segments for vertical ads and enhanced experiment metric tracking across core families like clicks, impressions, and conversions with detailed statistical fields.
  • Targeting Error Handling: Introduced a new error to prevent excluding all demographic targets, ensuring valid audience targeting.
  • Video and Data Link Enhancements: Integration with ZEFR for video viewability and exposure of YouTube channel IDs in data links.

Context and API Evolution

This release follows a rapid succession of updates throughout 2024 and early 2025, illustrating Google’s commitment to evolving its advertising platform. Notably, the AdWords API was sunsetted recently, fully replaced by the Google Ads API, which continues to receive robust improvements like those seen in v24.1.

Advertisers and developers should review the detailed release notes to fully leverage these new capabilities and ensure compliance with updated data retention and privacy standards.