How Google Ads Display in AI Overviews: Placement and Keyword Match Insights
Ad Placement Rules in Google AI Overviews
Google Ads can appear either above or below AI Overviews or within the AI Overviews themselves, but not simultaneously in both positions. This is confirmed by Ginny Marvin, Google’s Ads Liaison.
Keyword Match Types and Ad Eligibility
Regarding keyword match types:
- Exact matchbroad match keywords may trigger ads above or below AI Overviews.
- Only broad match keywords are eligible to trigger ads within AI Overviews.
- If both exact and broad match keywords are identical and in the same ad group, the narrower match type (exact match) gets priority for ads shown above or below AI Overviews.
Ad Serving Prioritization and Double Serving
When an ad is eligible to serve both above/below and within AI Overviews, the placement above or below AI Overviews is prioritized. Google’s allowance for double serving ads might relate to these placement rules, but currently, ads won’t appear in both spots for the same query.
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original.
