Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Confirms Delays in Demand Gen Image Ads Approval
Google has acknowledged significant delays in the approval process for Demand Gen Image ads, with some reviews taking over a week. This issue appears isolated to Demand Gen campaigns, while other ad types like Search and PMax remain unaffected. Google’s teams are actively working on fixing the problem, but resolution timing remains uncertain. Advertisers have expressed frustration over the prolonged review periods and limited support assistance.
Optimixed’s Overview: Understanding and Navigating Demand Gen Image Ad Approval Delays
Background on the Issue
Several advertisers have reported unusually long review times for Demand Gen Image ads, with approvals delayed for more than seven days. Unlike other Google Ads formats such as Search and Performance Max (PMax), which continue to operate smoothly, Demand Gen ads have been stuck in review without clear policy violations.
Google’s Acknowledgment and Response
- Official Confirmation: Ginny Marvin, Google’s Ads Liaison, confirmed the delay issue publicly.
- Scope: The problem affects multiple accounts and industries, indicating a broad impact.
- Ongoing Efforts: Google’s teams are actively working to resolve the delays, though no specific timeline has been provided.
Implications for Advertisers
Advertisers utilizing Demand Gen Image ads should anticipate longer review times and plan campaigns accordingly. Since other campaign types remain unaffected, exploring alternative ad formats might help mitigate disruption during the delay period. Staying updated through official Google channels and community forums can provide the latest status on the issue.
