Google Ads Dynamic Remarketing Data Tracking Bug

12/24/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Ads Dynamic Remarketing Tracking Bug Confirmed by Google

Google has acknowledged a bug affecting dynamic remarketing tracking in Google Ads, causing data to not appear in reporting. Although tags and parameters are correctly firing, no event data is visible in the ViewStats section. Google’s teams are actively investigating and working on a fix, advising advertisers experiencing issues to file a support case.

Optimixed’s Overview: Insights into the Current Google Ads Dynamic Remarketing Tracking Issue

Background and Issue Identification

Advertisers using Google Ads dynamic remarketing have reported a persistent problem where event data fails to appear in the reporting interface. Despite proper tag implementation and data firing confirmed through multiple diagnostic tools, the data is not flowing into the ViewStats section within the Google Ads Pixel diagnostics.

Diagnostic Findings

  • Google Tag Assistant confirms remarketing tags are firing as expected.
  • GTM Preview Mode shows dynamic parameters such as ecomm_prodid and ecomm_pagetype passing correctly.
  • Network inspections reveal successful requests to Google domains related to remarketing.
  • Cookies and audiences are being set and populated properly, indicating that the problem lies within data visibility or reporting.

Google’s Response and Next Steps

Google representatives, including Adesh from the Google team, have publicly acknowledged the bug and confirmed that their teams are actively reviewing the issue to find a resolution. The problem has been ongoing since mid-2025, with affected advertisers encouraged to submit support cases to help Google prioritize the fix.

This issue highlights the importance of monitoring tracking data and maintaining communication with platform support when discrepancies arise in campaign reporting systems.