Google Ads Full Placement Reporting For Search Partner Network (SPN)

08/20/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Ads Launches Full Placement Reporting for Search Partner Network

Google Ads has introduced full placement reporting for the Search Partner Network (SPN), providing advertisers with unprecedented transparency. Advertisers can now see exactly which SPN sites displayed their ads, along with impression and click data. This feature enables better control over ad placements, allowing for more informed optimization and improved campaign performance. The update applies to Search, Shopping, and App campaigns, addressing long-standing advertiser requests.

Optimixed’s Overview: Enhanced Transparency and Control with Google Ads’ New SPN Placement Reporting

Unlocking Visibility Into Search Partner Network Ad Placements

After years of limited insight into where ads appeared on the Search Partner Network, Google Ads now offers a robust reporting tool that reveals the exact sites serving your ads. This update brings full transparency to the SPN, showing detailed impression and click data at the site level for all Search, Shopping, and App campaigns.

Key Benefits and Features

  • Full Transparency: Advertisers gain clear visibility into every SPN site displaying their ads, ending the guesswork previously associated with partner placements.
  • Enhanced Control: With access to site-specific data, advertisers can make informed decisions to align ad placements with brand safety and content suitability preferences.
  • Optimized Campaign Performance: Understanding which placements perform best enables strategic exclusions and optimizations, driving stronger overall results.

Practical Application

Advertisers can create reports incorporating the “Content Suitability” column, which highlights the webpages and YouTube channels where their ads appear within the SPN. This empowers advertisers to exclude sites that do not meet their standards, ensuring brand alignment and improving ROI.

This new feature represents a significant step forward in Search Ads transparency and campaign management, answering a longstanding demand from advertisers for clearer insights into their ad placements across Google’s partner ecosystem.