Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Message Assets Phone Number Verification Update
Google Ads is enforcing a new policy requiring phone number verification for message assets starting August 1st. Advertisers will be unable to create new message assets with unverified numbers after this date, and existing ads using unverified numbers will stop serving from September 1st. Failure to verify phone numbers will lead to disapproval and ad serving disruptions, so prompt compliance is essential.
Optimixed’s Overview: Preparing for Google Ads’ Mandatory Phone Number Verification in Message Assets
What Advertisers Need to Know
Google is tightening its policy around phone number verification within Google Ads message assets. This change aligns message assets with existing requirements for call-only ads, call assets, and location assets, ensuring that all phone numbers used in ads are verified.
Key Dates and Enforcement
- August 1st: Advertisers will no longer be able to create new message assets using unverified phone numbers.
- September 1st: Existing message assets with unverified phone numbers will stop serving completely.
Impact and Compliance Recommendations
Advertisers must verify phone numbers associated with message assets promptly to avoid ad disapprovals and interruptions in ad delivery. Google provides resources on fixing disapproved ads or assets, which can help ensure compliance with the updated Destination requirements policy.
