Google AdSense New Fill Empty In-Page Ads

Posted on July 4, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google AdSense Introduces ‘Fill Empty In-Page Ads’ Feature to Monetize Unfilled Ad Spaces

Google AdSense launched a new ‘Fill empty in-page ads’ feature that automatically fills unfilled ad spaces with contextually relevant suggestions. This helps publishers monetize places where ads previously did not appear, boosting potential revenue. The feature will be enabled by default for all AdSense users within 30 days, with an option to opt out. Publishers can manage this setting via the AdSense dashboard under Blocking controls.

Optimixed’s Overview: Enhancing AdSense Revenue with Intelligent Filling of Unfilled Ad Spaces

Introduction to the New AdSense Feature

Google AdSense has introduced an innovative setting called “Fill empty in-page ads”, designed to maximize monetization opportunities by targeting ad spaces that previously remained unfilled. When AdSense cannot find a suitable ad for a particular spot, this feature dynamically inserts contextually relevant suggestions related to the page content to engage users and generate revenue.

How It Works

  • Ad spaces that would normally remain blank are now populated with content suggestions tied to the page topic.
  • For example, a baking-related page might show ingredient or utensil suggestions in unfilled ad spots.
  • If users click these suggestions, AdSense attempts to serve display ads relevant to that selection inside a dialog.
  • Google hints at future enhancements that will further optimize ad targeting and increase publisher earnings.

Implementation and Control

This feature will be automatically enabled for all AdSense publishers within 30 days, but users have full control to opt out:

  • Sign into your AdSense account
  • Navigate to Brand safety > Content > Blocking controls > Manage Ad serving
  • In the Display ads section, toggle off Fill empty in-page ads if desired

Benefits for Publishers

By utilizing this feature, publishers can:

  • Reduce the number of unmonetized ad spaces
  • Increase potential earnings through improved ad fill rates
  • Enhance user experience with content-relevant suggestions
  • Benefit from Google’s ongoing improvements in ad targeting technology