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Google Analytics Makes Updates To Campaign Data Quality & Attribution Reporting (Data not available)

Article Website:
Search Engine Roundtable
Article Author:
barry@rustybrick.com (Barry Schwartz)
Article URL:
https://www.seroundtable.com/google-analytics-updates-39281.html

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named “Data not available” show up in their GA4 reporting.