Google Business Profile Local Panel With Show More Action Buttons

04/29/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Tests New Action Button Layout on Local Business Profiles

Google is experimenting with a new design on Google Business Profiles, limiting visible action buttons like call and share. These options are now hidden behind a numbered “show more” button, streamlining the interface. This change may impact small businesses by reducing immediate access to key contact actions.

Optimixed’s Overview: How Google’s New Button Design Could Affect Local Business Visibility

Introduction to Google’s Interface Update

Google is currently testing a modification to the layout of action buttons on local panels within Google Business Profiles (GBP). Traditionally, users have seen all primary action buttons—such as call, share, website, and directions—displayed at once. The new design restricts visible buttons to a few key actions upfront, with additional options accessible via a numbered, expandable “show more” button.

Details of the Change

  • Visible Buttons: Limited to essential actions like Website, Directions, and Save.
  • Hidden Actions: Other buttons, including Call and Share, moved under the expandable option.
  • User Interaction: Requires an extra click to access the full range of actions.

Potential Impact on Small Businesses

This update has raised concerns about accessibility and visibility. Industry observers suggest the change could reduce immediate customer engagement for local businesses, especially those relying heavily on the call button to generate leads. Critics argue the move may favor paid advertising buttons, which remain prominently displayed, possibly disadvantaging organic business listings.

Community Reactions

SEO experts and local business advocates have voiced apprehensions on social platforms, highlighting risks that this design might push users toward ads with larger call-to-action buttons, potentially diverting traffic from smaller, organic business profiles.