Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Local Finder Pagination Removal: What You Need to Know
Google Local Finder no longer displays the traditional pagination bar, replacing it with an infinite scroll interface. Users can continuously scroll through local business profiles without navigating through pages. Some reports indicate that results may now stop at 20 GBP, raising questions if this change is intentional or a temporary bug. This update impacts how local search results are accessed and viewed on Google.
Optimixed’s Overview: Understanding the Shift from Pagination to Infinite Scroll in Google Local Finder
What Changed in Google Local Finder?
Google has removed the pagination feature from the Local Finder interface, which traditionally allowed users to jump between pages of local business listings. Instead, the interface now employs infinite scrolling, automatically loading more entries as users scroll down the page.
Implications for Users and SEOs
- User Experience: Infinite scroll provides a seamless browsing experience but may limit visibility of results beyond a certain point.
- Search Result Access: Some users report that search results stop after 20 GBP, which could indicate a cap or a technical issue.
- SEO Considerations: The change may affect how businesses are discovered and ranked in local searches, as pagination previously helped segment results.
Ongoing Uncertainties and Community Feedback
Currently, it remains unclear whether this removal of pagination is a permanent feature update or a temporary bug, as similar issues were noted in November 2025. Discussions continue on platforms like X and the Local Search Forum, where SEO professionals and users monitor the impact and share observations.
