Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Tests Video Verification to Lift Merchant Center Suspensions
Google is piloting a video verification process to help merchants lift suspensions in Google Merchant Center. Merchants may now submit a continuous 3 to 5-minute video showcasing their storefront, storage areas, and product packaging. This new method mirrors the verification approach used for Google Business Profiles and aims to enhance authenticity checks. The video must be unedited and capture key business details to comply with Google’s requirements.
Optimixed’s Overview: Enhancing Merchant Trust with Google’s New Video Verification Method
What is Google’s Video Verification for Merchant Center?
Google is introducing a video-based verification system as part of its efforts to streamline the process of lifting suspensions on Merchant Center accounts. This innovative approach requires merchants to submit a short, continuous video that provides a transparent view of their physical business operations.
Key Requirements for the Video Submission
- The video must be a single, continuous recording lasting between 3 to 5 minutes.
- It should include the storefront with visible signage such as store name and logo, plus the street address.
- Areas restricted to staff, like storage rooms, offices, or points of sale, must be shown.
- The video must not be edited, clipped, or altered in any way to ensure authenticity.
Why This Matters for Merchants
This video verification method is designed to provide Google with a more comprehensive and trustworthy validation of a merchant’s legitimacy. It helps reduce fraudulent activities and enables quicker reinstatement of accounts while maintaining the integrity of the Google Merchant ecosystem.
