Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google’s Updated Guidance on Domain Migrations
Google has clarified that when performing domain migrations, it’s essential to submit Change of Address requests for all domain variants, including subdomains and both www and non-www versions. This ensures a smoother transition and proper indexing. Additionally, all these variants must be verified in Google Search Console. This update reflects a clearer emphasis rather than a technical change in the migration process.
Optimixed’s Overview: Essential Best Practices for Comprehensive Domain Migrations
Updated Google Recommendations for Site Moves
Google has updated its official site move and domain migration documentation to emphasize the importance of handling every variation of your domain during a migration. This includes subdomains, as well as both www and non-www versions, regardless of active usage. Proper handling of these variants helps maintain SEO performance and avoids indexing issues.
Key Takeaways for Domain Migration
- Submit Change of Address requests for all domain variants (subdomains, www, and non-www) when moving to a new domain.
- Verify all domain variants in Google Search Console to ensure Google recognizes the ownership and migration intent.
- This clarification does not represent a new technical feature but reinforces best practices for comprehensive domain moves.
- Following these steps helps preserve search rankings and ensures proper redirection and indexing of your new domain.
Conclusion
By thoroughly addressing every variant of your domain in the migration process, you can optimize your site’s transition and maintain SEO equity. Google’s updated guidance serves as a reminder to be meticulous with domain management during site moves.
