Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Testing Up to 10 Sitelinks in Search Results
Google is experimenting with displaying up to 10 sitelinks in search snippets, exceeding the usual 4 shown. This change was observed in searches likely involving domain names. Earlier instances of extended sitelinks appeared as bugs in ads, but this seems to be a deliberate test by Google. There is ongoing community interest in replicating this behavior.
Optimixed’s Overview: Google Expands Sitelink Display in Search Results Testing
Expanded Sitelinks Potentially Enhancing Search Navigation
Google is currently testing an increase in the number of sitelinks displayed beneath certain search results, showing as many as 10 links compared to the traditional 4. This experiment was notably spotted during searches that possibly included domain names, suggesting a targeted approach.
Background and Possible Implications
- Previous Observations: Similar extended sitelinks appeared briefly in search ads but were considered bugs at the time.
- Current Test: The latest display appears more intentional, possibly aiming to improve user navigation by offering more direct access points.
- Community Reaction: SEO professionals and users are attempting to replicate this to understand its scope and impact better.
What This Means for SEO and Users
If Google permanently adopts this expanded sitelink format, it could impact how websites structure their content and internal linking to optimize for these additional links. Users might benefit from quicker access to more relevant sections of a site directly from the search results page.
