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Instagram Launches New Artist Inspiration Intiative, Additional In-App Features

Posted on June 12, 2025

TL;DR Summary of Instagram’s New Features and Creative Campaign to Boost Music Sharing

Instagram is introducing new tools like profile grid rearranging and enhanced music sharing options to empower creators. The platform is launching a creative inspiration campaign featuring popular musicians to highlight artistic journeys. These updates aim to boost music content engagement and encourage more authentic, creative expression on Instagram. Instagram is also investing in emerging talent through its new “Drafts” project to support creators’ growth.

Optimixed’s Overview: Instagram’s Bold Move to Elevate Music Sharing and Creative Expression

New Features to Empower Creators

Instagram is rolling out several innovative features designed to give users greater control over their profiles and content sharing, including:

  • Profile grid rearranging: Users can now customize the layout of their posts on their profile, enhancing their visual storytelling.
  • Music integration enhancements: Sharing songs from Spotify directly in inbox Notes and new “Add Yours Music” stickers deepen music engagement.
  • Quiet posting and wider Reels access: Experimental features allowing creators to post without pushing content to all feeds, reducing pressure and encouraging creativity.

Creative Inspiration Campaign Featuring Top Musicians

Instagram is highlighting the creative journeys of notable figures like Tyler, The Creator and Rosalía through a series of inspirational films. This campaign aims to motivate users by showing how these artists leverage Instagram to connect with audiences and express their vision.

Supporting Emerging Creators with the “Drafts” Project

To nurture new talent, Instagram is partnering with up-and-coming artists by providing:

  • Financial support
  • Networking opportunities
  • Collaborative projects and co-ideation

This initiative is designed to help creators overcome barriers and realize their ambitions on the platform.

Additional Creative Tools

Instagram is also adding a new handwriting-inspired font for Stories and Reels, offering more personalization options to users.

Together, these updates reflect Instagram’s strategic push to become a leading destination for music sharing and creative expression, particularly as TikTok’s U.S. status remains uncertain.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read original article.

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