Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article
TL;DR Summary of Lead SEO Role at Rival Digital
The Lead SEO at Rival Digital spearheads organic growth strategies for home services clients by mentoring the SEO team and refining processes. They implement scalable, data-driven SEO frameworks while managing vendor tools and aligning SEO efforts with company goals. The role demands strong expertise in technical, on-page, and local SEO, alongside project management and leadership skills to drive consistent performance and innovation.
Optimixed’s Overview: Driving Organic Growth with Strategic Leadership in SEO
Key Responsibilities and Strategic Focus
The Lead SEO at Rival Digital plays a pivotal role in shaping the company’s SEO program by:
- Leading and mentoring a team of SEO specialists to ensure high-quality output and continuous skill development.
- Developing and executing comprehensive SEO strategies tailored to client business goals, including local and mobile SEO optimization.
- Enhancing operational processes and refining the SEO framework for scalable, consistent, and efficient service delivery.
- Managing vendor relationships to select and implement SEO tools, ensuring the team is proficient in their use.
- Collaborating cross-functionally with content, web development, and other departments to align SEO initiatives with overall company objectives.
Essential Skills and Expertise
- 3-5 years of hands-on experience in organic SEO and a strong grasp of technical SEO elements such as site architecture, crawling, and page speed optimization.
- Proficiency in on-page SEO including meta and header tag optimization, keyword research, and content structuring.
- Experience in local SEO and link-building campaigns to boost targeted regional visibility.
- Analytical skills using tools like Google Analytics and Search Console to track performance and guide data-driven decisions.
- Adaptability to evolving search engine algorithms and SEO best practices with a focus on continuous learning and certification.
Benefits and Work Culture
Rival Digital offers a supportive and flexible work environment with benefits such as:
- Comprehensive health plans including medical, vision, and dental coverage.
- 401(k) with employer matching and paid time off for work-life balance.
- Opportunities for remote work and continuing education funding to foster professional growth.
- An empowered team culture encouraging innovation, ownership, and cross-training.
