Manager, Digital Marketing and Website Management (SEO/GEO)

03/19/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Manager, Digital Marketing & Website Management at Electra

Electra is seeking a Digital Marketing Manager to lead and optimize its online presence, focusing on sustainable aviation innovations. The role demands strategic digital leadership, strong SEO and GEO integration skills, and expertise in managing website content and analytics. Candidates should have at least 5 years of relevant experience, technical aptitude, and the ability to translate complex aerospace concepts into engaging digital content. This position is based in Manassas, VA, offering a competitive salary and comprehensive benefits.

Optimixed’s Overview: Accelerating Sustainable Aviation Through Expert Digital Marketing Leadership

Role Scope and Impact

The Manager of Digital Marketing & Website Management at Electra plays a pivotal role in shaping the company’s brand narrative and digital footprint. This position is central to advancing Electra’s mission of pioneering hybrid-electric Ultra Short Takeoff and Landing aircraft, enhancing regional air mobility with efficient and environmentally friendly air travel.

Key Responsibilities

  • Digital Strategy Development: Craft and implement data-driven marketing strategies that elevate Electra’s brand and support commercial goals.
  • Website Oversight: Maintain and improve website usability, SEO, and user experience, integrating cutting-edge technologies like Generative Engine Optimization (GEO).
  • Content Collaboration: Work closely with creative and technical teams to produce compelling, mission-aligned digital content that captures engagement.
  • Data Analytics: Monitor digital performance metrics to inform optimization efforts and provide actionable insights to leadership.
  • Customer Journey Management: Develop and refine lead-scoring and nurturing models to enhance customer interaction and conversion rates.

Qualifications and Work Environment

Ideal candidates hold a bachelor’s degree in Marketing, Communications, or related fields and possess over five years of experience, preferably within aerospace or technology sectors. They demonstrate proficiency with CRM platforms, website design tools such as Webflow, and graphic design suites like Adobe Creative Suite. The role suits autonomous, detail-oriented professionals comfortable in dynamic, entrepreneurial settings.

Compensation and Culture

Electra offers a salary range of $120,000 to $140,000 annually, complemented by a robust benefits package including medical coverage, PTO, and 401(k) plans with immediate vesting. The company fosters an inclusive culture, emphasizing diversity and equal opportunity, with a preference for on-site collaboration at its Manassas, VA headquarters.