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Microsoft Bing Testing Open Sitelinks Button In Search

07/21/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR

Microsoft Bing is testing a new interface feature that allows users to click an “Open” button displaying the site domain, which reveals sitelinks from that domain on the right side of the search results. This approach to displaying sitelinks is notably different from traditional methods used by Bing and other search engines like Google.

Key Developments

  • Bing is testing an “Open” button that reveals sitelinks from a domain on the right side of search results.
  • This feature represents a departure from typical sitelink displays on Bing and Google.
  • The test was spotted and shared by Khushal Bherwani on X.

Optimixed Analysis

Bing’s test of an “Open” button for sitelinks suggests an exploration of more interactive and potentially user-friendly ways to display additional site navigation options. This could enhance user experience by providing a cleaner interface and more control over viewing sitelinks. However, it remains uncertain how users will respond to this change and whether it will be widely adopted. The test indicates Bing’s willingness to innovate in search result presentation, which could influence future design trends in search engines.

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