National Digital Marketing Specialist (SEO/SEM/Social)

04/01/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of National Digital Marketing Specialist at College Internship Program

The National Digital Marketing Specialist role is a full-time remote position focused on driving enrollment growth through digital advertising, SEO, and marketing automation. Key responsibilities include managing campaigns on Google Ads and Meta, optimizing websites and landing pages, and leveraging CRM data for lead generation. The ideal candidate has strong analytical skills, experience with performance marketing tools, and a passion for supporting neurodiverse young adults. The position offers comprehensive benefits and a collaborative, mission-driven culture.

Optimixed’s Overview: Empowering Enrollment Growth with Expert Digital Marketing Strategies

Role Summary and Organizational Mission

The National Digital Marketing Specialist at the College Internship Program (CIP) plays a critical role in expanding program enrollment by executing high-impact digital marketing initiatives across multiple channels. CIP offers specialized programs for young adults with autism, ADHD, and other learning differences, fostering independent living, employment readiness, and community engagement.

Core Responsibilities

  • Digital Advertising & Lead Generation: Manage and optimize Google Ads, Meta/Facebook campaigns, retargeting, keyword research, A/B testing, and tracking infrastructure.
  • Website & Landing Page Optimization: Build and maintain landing pages using platforms like WordPress and Salesforce; enhance SEO and conversion rates.
  • CRM and Marketing Automation: Ensure accurate lead routing, data consistency, and generate detailed marketing performance reports.
  • Social Media & Content Support: Schedule posts, monitor engagement, assist with digital content deployment, and support campaigns and events.
  • Analytics & Reporting: Analyze data from Google Analytics, ad managers, and CRM platforms to optimize campaigns and improve lead quality.

Qualifications and Desired Skills

  • Minimum of 2 years in digital or performance marketing with hands-on experience in Google Ads, Meta Ads Manager, GA4, and CRM platforms.
  • Proficiency in SEO, landing page management, and content writing for digital marketing.
  • Strong analytical abilities with a data-driven approach to campaign optimization.
  • Highly organized, detail-oriented, and capable of managing multiple priorities under deadlines.
  • Preferred experience in education, behavioral health, or mission-driven organizations supporting neurodiverse populations.

Benefits and Work Environment

CIP offers a supportive work culture with comprehensive benefits including paid vacation, holidays, sick and personal days, medical and vision insurance, 401(k) with employer match, tuition reimbursement, wellness programs, and employee assistance resources. The role is remote but may require occasional extended hours or weekend work to meet program demands.

Conclusion

This position is ideal for digital marketing professionals seeking to apply their expertise in a meaningful way by contributing to programs that empower young adults with learning differences. The combination of technical skills, mission-driven focus, and collaborative culture makes this role a unique opportunity to impact lives through strategic digital marketing.