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OpenAI Scaling Up Crawling & Bots

11/28/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of OpenAI Expands Crawling Infrastructure for Holiday Shopping Season

OpenAI is significantly expanding its crawling infrastructure ahead of the Thanksgiving and Black Friday shopping period. This includes adding numerous new IP ranges to support increased bot activity. Experts advise updating WAF rules or employing CDN bot detection to manage the surge effectively.

Optimixed’s Overview: How OpenAI Is Boosting Its Bot Infrastructure for the Holiday Season Surge

Scaling Up for Peak E-commerce Activity

As the holiday shopping season approaches, OpenAI is ramping up its crawling capabilities to handle increased online activity. This strategic move involves adding multiple new IP address blocks, particularly /28 subnets, to its bot network.

Implications for Website Owners and Security

  • Increased Bot Traffic: The expansion will lead to a noticeable increase in crawler traffic on websites.
  • Security Adjustments: Website administrators are encouraged to update their Web Application Firewall (WAF) settings or utilize Content Delivery Network (CDN) bot detection tools to properly manage and filter this traffic.
  • Proactive Monitoring: Keeping track of new IP ranges is essential to maintaining website performance and security during this high-traffic period.

Community Insights

Industry observers, such as Ryan Siddle from Merj, have highlighted this significant infrastructure expansion on professional platforms, advising webmasters to prepare for the influx of bot activity. This proactive approach helps ensure seamless user experience and security throughout the holiday shopping surge.

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