Being a one-person marketing team can be an exciting, if stressful opportunity. Learn how to make your role feel much more manageable.
Why Is Content Marketing Important? 7 Reasons to Start Content Marketing
Source: Search Engine Roundtable
It’s the ideal marketing channel.
Properly preparing for the predictable: Peak seasonality
Source: moz (en-US)
You know your peak season is coming, but are you actually prepared for it? Here’s what you should do before traffic and CPC increases.
Google September 2023 Helpful Content Update Rolling Out With Improved Classifier
Source: Search Engine Land
Last night at about 4:20 pm ET, Google began to roll out an update to the Helpful content system – the Google September 2023 Helpful Content Update. What is new is not…
Google: Site Name Issues Massively Dropped Since Last Algorithm Update
Source: Search Engine Roundtable
Danny Sullivan, the Google Search Liaison, said on X that the number of issues and complaints posted in the forums about site names being wrong in Google search has
Google Drops All How-To Rich Results For Desktop (& Mobile) Search
Source: Search Engine Land
In August, Google announced it would do away with How-to rich results on the mobile search results. Now, Google has decided to completely do away with How-to rich results both on mobile…
New Google Merchant Center checkout_link_template Attribute
Source: Search Engine Land
Google Merchant Center has added a new attribute named checkout_link_template. Including this new attribute lets you include a checkout URL in your product data which gives online shoppers the option
Google Business Profiles Attributes For Nursing Room & Are Children Allowed For Restaurants
Source: MarketingSyrup
Google has added a couple of new attributes to Google Business Profiles. One is for does the location has a nursing room for mothers to feed their babies, and the other is…
Google Bring Your Pup To Work Day
Source: Search Engine Land
Google has this event where you bring your dog to work for the day. It seems to be called the annual Bring your pup to work day. I found a photo on…
SEO Specialist ~ Team Lewis ~ Hybrid/Remote (London, UK)
Source: Search Engine Land
Were a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award winning campaigns;…
Google Completely Removes How-To Rich Results
Source: In-house SEO jobs – SEOjobs.com
In an effort to simplify the search results pages, Google announced that it is deprecating the How-To rich results
Follow Our Content Audit Process for 2023 (Template Included)
Source: Search Engine Roundtable
Reinvigorate underperforming content.
Rich Snippets: What Are They & How Do You Get Them?
Source: Search Engine Roundtable
They help you stand out.
How To Install The Google Tag For Conversion Tracking
Source: Search Engine Roundtable
Navigate the complexities of Google Tag installation in this guide with steps for tracking conversion actions and verifying your setup.
Google September 2023 helpful content system update rolling out
Source: Search Engine Roundtable
The update should take two weeks to roll out, Google said. This is the first helpful content system update since December 2022.
Daily Search Forum Recap: September 14, 2023
Source: moz (en-US)
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has finally dropped most…
Amazon sellers can now use AI to write product titles, descriptions and listing details
Source: Search Engine Roundtable
The new technology aims to alleviate the workload of brands by streamlining the product listing creation process into one step.
SEO Specialist ~ Visiting Angels ~ $75k ~ Hybrid (PA) or Remote (US)
Source: Search Engine Land
Visiting Angels is seeking a skilled and dedicated Search Engine Optimization (SEO) Specialist to join our growing Marketing team. This is an excellent opportunity to establish your proactive and innovative SEO ideas…
Amazon launches new search functions on mobile to rival Google
Source: Search Engine Land
The retail giant is rolling out new search and discovery tools, including multimodal search, expanded AR features and Find-on-Amazon.
TikTok quietly adds Wikipedia snippets to its search results
Source: Search Engine Land
Google may now face serious competition in TikTok as the platform expands its SERPs with content from the wider web for the first time.
Perfecting prompts for SEO content development
Source: [rank theory]
Learn how to craft exceptional prompts that can lead to compelling and high-quality content that readers will value – and that ranks.
Beyond TypeScript: Differences Between Typed Languages
Source: Search Engine Land
For the past six years, I have been working with OCaml, most of this time has been spent writing code at Ahrefs to process a lot of data…
A 6-minute process to diagnose E-E-A-T issues
Source: SEO Agency Jobs – SEOjobs.com
In a future filled with E-E-A-T and AI, SEO will be less about doing and (possibly) more about directing. Here’s why.
Google Search stops showing How-to rich results on desktop
Source: SEO Agency Jobs – SEOjobs.com
This change comes one month after Google announced HowTo would no longer appear on mobile devices and just for desktop users.
SEO scalability: We have a problem
Source: Search Engine Land
Advances in generative AI technology have led many to declare it the future of SEO content. Here’s why it isn’t.
Cross-border SEO for Same-language Sites
Source: Search Engine Roundtable
How do merchants optimize organic rankings for country-specific sites, all in the same language?
Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform, Twitter, Calendly, Atlassian)
Source: Search Engine Roundtable
Listen now (76 mins) | Brought to you by Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams — Oji Udezue is Chief Product Officer at Typeform and has…
How to use fan-driven marketing to foster brand love
Source: Search Engine Roundtable
Why investing in brand love and emotional attachments may be the best marketing investments that your brand can possibly make.
Google Search Products Overlay With Zoomable Product Images
Source: Search Engine Roundtable
Google Search now zooms in on product images when you are previewing a specific from on the right-hand panel. All you need to do is hover your mouse cursor over the product…
Google FAQ Rich Results Now Only Displayed For Authoritative Sites
Source: Search Engine Roundtable
A month ago, Google told us that FAQ rich results in the Google search results will be shown for only authoritative sites but we waited over a month and nothing changed. That…
Google Search Tests Trending Labels In Explore Brands Section
Source: Lenny's Newsletter
Google is testing adding trending labels to the Explore Brands section in the Google Search results. The Explore Brands section is not new, it was added a year or so ago, but…
Google Promoting Search Generative Experience In Traditional Search Results
Source: Search Engine Roundtable
Google is now showing banners and overlays to promote its new Google Search Generative Experience directly in its traditional search results interface. The overlay says,
Google Maps/Local Tests Third Party Reviews Again
Source: Search Engine Land
Google Maps and Google Local are testing showing third-party reviews for Google Business Profile listings. It has been over a decade since Google Maps showed third-party reviews, reviews not left dir
Google Upside Down Room In Brazil
Source: Kyle Poyar’s Growth Unhinged
We’ve seen a Google upside down room before but here is another one, this new one is in the Google Brazil office. You can see, everything is hanging upside down in this…
7 Link Building Tips For Beginners
Source: Search Engine Land
Beginning your link building journey should be easier with these top tips, including multifaceted prospecting and bespoke emails.
Marketing To Millennials (Generation Y)
Source: Software Snack Bites
Find out who millennials are and how to market to them successfully through targeted campaigns and strategies.
The Importance Of Starting Your SEO Campaign With Strategy Development
Source: Search Engine Land
Doing tactics aimlessly can be a waste, even if you’ve automated them. Ensure every SEO campaign is aligned with this guide.
How Plural Keywords Impact Search Intent For Ecommerce [Data Study]
Source: Search Engine Land
How does the use of singular and plural keywords influence search intent and results? Lidia conducted a unique data study analyzing keyword choice for ecommerce queries.
WhatsApp Channels Available Globally With Updated Features
Source: Search Engine Roundtable
WhatsApp launched Channels in 150 countries with updated features including an enhanced directory, editing, forwarding, and reactions.
Unlocking Content Success: 7 Key Metrics That Make Or Break Your Strategy
Source: Search Engine Roundtable
Join this webinar and learn the metrics behind evaluating a successful customer journey through your content.
Daily Search Forum Recap: September 13, 2023
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing the first…
Why now is the right time to implement SMS marketing
Source: Search Engine Roundtable
Leading brands are embracing SMS marketing to engage customers in increasing numbers and in increasingly personal, relevant ways. Learn best practices and essential tips to drive new revenue streams and loyalty through…
TW-BERT: End-to-end query term weighting and the future of Google Search
Source: Search Engine Roundtable
Learn about Google’s research into end-to-end query term weighting and how this model could eventually improve search rankings.
Overcoming the Google SGE challenge: Assessment and recovery strategies
Source: Lenny's Newsletter
Join this webinar to learn how it will impact your traffic and more.
Google Ads enhanced conversions and first-party data
Source: Search Engine Roundtable
Learn how to set up Enhanced Conversions, move to a smart bidding strategy and set targets ROAS and target bids.
9 Amazon reviews best practices to boost sales and trust
Source: Search Engine Land
Amazon reviews are critical for sellers. Learn the best practices to help gain an advantage while staying compliant with Amazon’s policies.
4 reasons you should try Facebook Dynamic Ads
Source: General SEO - SEO Blog by Ahrefs
Facebook’s AI-powered Dynamic Ads are a smart, cost-effective option to increase user engagement and ad performance. Here’s why.
Google Search Ranking Update Volatility Tremors Around September 12th
Source: moz (en-US)
I am seeing some early signs of maybe the first set of tremors post the Google August 2023 core update, which completed rolling out on September 7th. The new tremors seemed to…
Google: Meta Description Length Does Not Matter For Ranking Algorithms
Source: Search Engine Roundtable
Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X,
Advertiser Lost Thousands Of Dollars Lost During Google Ads Experimental Test
Source: Search Engine Land
A respected advertiser in the PPC community said that a Google Ads experiment that the customer did not opt in to or have the option to opt out of cost the company…
