Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article
TL;DR Summary of Exotec’s Senior Digital Marketing and SEO Specialist Role
Exotec seeks a seasoned Digital Marketing Specialist with 5-7 years of experience to lead SEO, SEM, and digital campaigns across multiple channels. The role demands expertise in Google Analytics, Salesforce & Pardot, and compliance with GDPR regulations. Candidates should have a strong background in B2B tech marketing, excellent project management skills, and the ability to collaborate internationally, with occasional travel. The company offers a competitive package including bonuses, comprehensive benefits, and professional growth opportunities.
Optimixed’s Overview: Enhancing Warehouse Automation Through Strategic Digital Marketing Leadership
Role and Responsibilities
Exotec, a leader in warehouse automation solutions, is hiring a Senior Digital Marketing and SEO Specialist to spearhead efforts in optimizing their online presence and lead generation. The successful candidate will:
- Create, optimize, and execute comprehensive digital marketing strategies across paid search, social media, display, email, and web channels.
- Develop and implement effective Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) strategies.
- Manage daily website optimization to increase user engagement and drive qualified leads.
- Collaborate with internal teams and external agencies to produce compelling digital content and campaigns aligned with strategic briefs.
- Measure and report campaign performance using ROI and KPIs, conducting regular competitive benchmarking to refine marketing approaches.
Required Skills and Experience
The ideal candidate will bring:
- 5-7 years of hands-on experience in digital marketing with a focus on SEO/SEM and multi-channel campaign management.
- Advanced proficiency in Google Analytics, Tag Manager, and Optimize tools.
- Experience with Salesforce and Pardot platforms, and familiarity with GDPR compliance.
- Understanding of HTML, CSS, and JavaScript development constraints to effectively collaborate with technical teams.
- Strong communication and stakeholder management skills to lead cross-functional collaboration.
- Background in B2B technology sectors within fast-paced, international environments.
Benefits and Work Environment
Exotec offers a competitive compensation package including salary, annual bonuses, and comprehensive health benefits. Employees enjoy a generous vacation policy, 401(k) matching, and participation in an Employee Share Program after one year. The company fosters continuous learning in an international setting within a modern office located in midtown Atlanta. Travel up to 20% is expected for trade shows and conferences, supporting professional networking and industry engagement.
