Senior Integrated Marketing Manager (SEO/SEM/UX)

04/23/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Senior Integrated Marketing Manager Role at Orthopaedic Solutions Management

The Senior Integrated Marketing Manager at Orthopaedic Solutions Management (OSM) leads multi-channel marketing efforts to boost brand identity and patient acquisition. This role requires expertise in SEO/SEM, paid media, website UX, and analytics to optimize campaigns across digital, social, email, and traditional platforms. Collaboration with clinical and operational teams ensures alignment with organizational goals while managing budgets and vendor relationships in a healthcare setting.

Optimixed’s Overview: Driving Healthcare Growth Through Integrated Marketing Leadership

Key Responsibilities and Strategic Focus

The Senior Integrated Marketing Manager at OSM is pivotal in designing and executing comprehensive marketing strategies that span digital, social media, email, print, and traditional channels. This leadership position focuses on:

  • Integrated Strategy & Planning: Managing campaigns and the annual marketing calendar to maintain brand consistency and optimize messaging across all patient touchpoints.
  • Digital Marketing Ownership: Leading SEO/SEM initiatives, enhancing website user experience and content, and directing paid media efforts to increase qualified traffic and conversions.
  • Analytics & Optimization: Building measurement frameworks using tools like GA4 and CRM systems, conducting A/B testing, and identifying new digital trends to continually improve marketing ROI.
  • Content, Creative & Brand Storytelling: Overseeing content strategy and creative development that supports patient education and service line growth.
  • Cross-Functional Leadership: Collaborating with clinical and operational teams to ensure marketing strategies align with industry standards and organizational goals.
  • Vendor & Budget Management: Optimizing spend and vendor performance to ensure efficient and high-quality marketing execution.

Qualifications and Preferred Skills

The ideal candidate holds a bachelor’s degree in Marketing or a related field, with a master’s degree preferred, along with over seven years of marketing experience, including substantial leadership in integrated campaigns. Essential skills include:

  • Proficiency in SEO/SEM, paid media platforms (Google Ads, Meta, LinkedIn), and website UX optimization.
  • Strong analytical capabilities with experience in marketing automation and data-driven optimization.
  • Demonstrated success managing budgets, vendors, and cross-functional teams within healthcare or multi-location service organizations.
  • Excellent project management, communication, and stakeholder engagement skills.

Organizational Context and Culture

Orthopaedic Solutions Management is a healthcare organization committed to enhancing patient experiences through collaborative, innovative, and inclusive practices. The company promotes a drug-free workplace and values team members who contribute to its mission of delivering exceptional orthopaedic care across Florida.