Summer Assistant (Intern), E-Commerce & Retention Marketing (GEO/SEO/Product)

04/17/26
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TL;DR Summary of Goop’s E-Commerce & Retention Assistant Internship Opportunity

Goop offers a summer internship focused on e-commerce operations, email marketing, and SEO optimization. Interns will gain hands-on experience with Shopify, Klaviyo, and data analysis to enhance customer retention and site performance. This role suits motivated marketing students or recent graduates eager to build skills in digital marketing within a fast-paced lifestyle brand environment. The position is temporary, full-time, and based in Santa Monica with hybrid work options.

Optimixed’s Overview: Unlocking Digital Marketing Potential Through Goop’s E-Commerce Internship

Comprehensive Digital Marketing Experience at a Leading Lifestyle Brand

Goop, founded by Gwyneth Paltrow, is a lifestyle platform renowned for its innovative approach to beauty, fashion, and wellness. The company is offering an E-Commerce & Retention Assistant internship designed to provide immersive learning in critical areas such as email marketing, site merchandising, and customer lifecycle management.

Key Responsibilities

  • SEO & On-Page Optimization: Conduct keyword research and refine meta titles, descriptions, and alt text to boost search visibility on goop.com.
  • Shopify Site Management: Support product uploads, collection organization, and bulk updates while enhancing operational workflows.
  • Email & SMS Campaign Execution: Use Klaviyo to build, test, and launch targeted campaigns, including automated lifecycle flows.
  • Data Analysis & Reporting: Analyze engagement and retention metrics such as open rates, click-through rates, and cohort performance to inform marketing strategies.

Ideal Candidate Profile

This internship is tailored for undergraduate juniors, seniors, or recent graduates in marketing, business, or related fields who have:

  • A strong interest in e-commerce platforms (Shopify preferred) and email marketing tools (Klaviyo preferred).
  • Basic proficiency with Excel/Google Sheets and familiarity with analytics tools like Google Analytics.
  • Excellent communication skills and attention to detail for copy and design quality assurance.
  • An analytical mindset and eagerness to learn within a direct-to-consumer (DTC) business model.

Internship Details & Work Environment

The role is a temporary full-time position ($18.47/hour) running from June 1 to July 31, 2026, based in Santa Monica with hybrid work arrangements (in-office Tuesdays and Thursdays). Interns benefit from brand partner offers, lifestyle resources, and a collaborative culture that fosters creativity and professional growth.