Google has announced a significant leadership change with the appointment of a new Chief Technologist. This shift indicates a strategic realignment focusing on advancements in AI and advertising technologies, potentially impacting how SEO professionals approach optimization strategies.
advertising
Enhance Your Ad Campaigns with Google’s New Brand Customization in Performance Max
Google has introduced brand customization options for Performance Max campaigns, allowing advertisers to tailor branding elements such as logos and colors to enhance their ads’ visual identity and relevance.
Boost Your Brand with New Customization Options in Google’s Performance Max Campaigns
Google has introduced new brand customization settings for Performance Max campaigns, enabling advertisers to tailor branding aspects such as logos and color schemes. This allows for more cohesive and personalized advertising experiences across Google’s extensive network.
How Google’s New AI Tool is Transforming PPC Campaigns
Google is experimenting with a new AI-powered tool called the Search Bidding Exploration tool. It is designed to assist large advertisers by optimizing tROAS (target Return on Ad Spend) bidding strategies and broad match keywords, particularly in unlimited budget campaigns.
