The article discusses the growing integration of AI in marketing operations, focusing on how AI tools are transforming SEO practices. AI is becoming essential in optimizing search strategies and automating tasks, allowing marketing professionals to focus on higher-level strategy and creativity.
AI tools
Unleashing the Power: New Bing Webmaster Tools Updates & AI Copilot Preview
Microsoft has announced substantial updates to Bing Webmaster Tools. The updates include an extension of the data history available in search performance reports from 6 to 16 months. Additionally, there’s an updated recommendations section and a preview of newly integrated AI-based Copilot tools, which aim to enhance user experience and optimize website performance.
