Google has announced a significant leadership change with the appointment of a new Chief Technologist. This shift indicates a strategic realignment focusing on advancements in AI and advertising technologies, potentially impacting how SEO professionals approach optimization strategies.
AI
How Bing’s AI-Enhanced Summaries Could Change Your SEO Strategy
Microsoft has introduced AI-enhanced summaries in Bing Search. This new feature provides users with AI-generated content summaries sourced from multiple origins, enhancing the search experience by delivering concise and relevant information directly on the search results page.
How-To Handle Structured Data Post Google’s Featured Results Deprecation
Is the structured data lemon worth the squeeze after Google’s How-To and FAQ Deprecation and what’s the next SEO move?
The underlying reasons behind Google’s decision.
Impacts on Generative AI models like GSE and Bing Chat.
The historical significance of structured data.
The potential future of SEO practices concerning structured data.
