Google’s testing of a continuous scroll feature in its search results interface could significantly change user interaction patterns. This innovation aims to provide a more seamless user experience by enabling users to see more results without the need to click through multiple pages.
continuous scroll
Google Experiments with Continuous Scroll on Desktop: What It Means for SEO
Google is experimenting with continuous scrolling in their search results pages on desktop. This feature, already familiar to mobile users, allows users to scroll seamlessly down the page without needing to manually load additional sets of results. The test is aimed at enhancing user experience and engagement.
