The article examines recent traffic declines in sections of major sites like Forbes and CNN, which are unrelated to their primary brand content. It suggests that Google may be starting to prioritize expertise over authority in its rankings, particularly targeting sites that abuse Google’s site reputation policies. This has led to traffic drops, especially in sections of high-authority sites that do not directly align with their brand or expertise.
Google algorithm update
Protecting Your Website From Google Algorithm Updates
The article discusses how websites can become vulnerable to Google’s algorithm updates and what factors contribute to these vulnerabilities. It explores common reasons for ranking declines and offers strategies to safeguard against future updates.
