Google is experimenting with a new AI-powered tool called the Search Bidding Exploration tool. It is designed to assist large advertisers by optimizing tROAS (target Return on Ad Spend) bidding strategies and broad match keywords, particularly in unlimited budget campaigns.
PPC
The Rise of Multifaceted SEO and SEM Account Management Careers
The article highlights the growing demand for professionals who can manage multiple aspects of digital marketing, including SEO, SEM, and PPC. It explores the skills needed and the opportunities emerging in this expanding field.
