The recent job listing from Similarweb for a Product Marketing Manager with SEO expertise highlights an emerging trend in the SEO industry: the blending of SEO with other marketing roles. This evolution emphasizes the need for professionals to possess a diverse skill set that includes both SEO knowledge and broader marketing capabilities.
product marketing
“The Rise of SEO Expertise in Product Marketing Roles”
There’s a notable rise in the need for SEO expertise in product marketing roles, as evidenced by companies like Similarweb seeking professionals with deep SEO knowledge. This trend highlights the crossover between SEO skills and broader digital marketing strategies.