The article discusses five major reasons why a website’s direct traffic might experience a sudden decline. It provides insights on diagnosing these issues to ensure analytics remain accurate and actionable.
traffic decline
“Google’s Algorithm Shift: Expertise Now Trumps Authority – What It Means for Your Site’s Traffic”
The article examines recent traffic declines in sections of major sites like Forbes and CNN, which are unrelated to their primary brand content. It suggests that Google may be starting to prioritize expertise over authority in its rankings, particularly targeting sites that abuse Google’s site reputation policies. This has led to traffic drops, especially in sections of high-authority sites that do not directly align with their brand or expertise.
