Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Search and Ads Updates During Thanksgiving Week
This week, **Google search results experienced volatility** amid **concerns over Ads account hijacking**. The rollout of **Gemini 3 powering Google AI Mode** enhances handling of complex queries automatically. Updates include **new Google Ads features** like custom views, trend reports, and expanded messaging support, while several bugs and tests affect local pack results and Local Service Ads. Additionally, **OpenAI introduced a shopping research assistant** within ChatGPT, signaling deeper AI integration in search and advertising.
Optimixed’s Overview: Key Developments in Google Search and Advertising Ecosystem This Thanksgiving
Search Result Volatility and AI Enhancements
During Thanksgiving week, Google search results showed unusual volatility, raising concerns especially due to the hijacking of Google Ads accounts. A major advancement is the integration of Gemini 3 which now powers Google AI Mode, designed to automatically handle more complex search queries, improving the user experience significantly.
Google Ads Platform Updates
- Custom Views and Reporting: The Google Ads tab now supports fixed custom views, along with new reports highlighting trends and performance by stage.
- Expanded Messaging Support: Google Ads message assets have added support for Facebook Messenger and Zalo, broadening advertiser reach.
- Interface Tests and Bugs: Local pack results’ “more” button redirects to the Places tab but currently experiences bugs; meanwhile, Local Service Ads is testing removal of the “more results” button.
Additional Noteworthy Updates
- Google Business Profiles: Some users report the admin panel not showing up, while Google Posts now allow scheduling and multi-location publishing.
- Google Hotel Center: Suspended hotels are being reinstated, easing disruptions for hospitality businesses.
- OpenAI’s Integration: The launch of a shopping research assistant in ChatGPT marks a step forward in AI-powered shopping assistance.
- Other Changes: Microsoft Advertising’s mobile app is being retired, and Google’s Thanksgiving Doodle links directly to AI Mode rather than traditional search results.
