Latest Updates on Google Search Volatility, AI Features, and Advertising Tools
Google Search Ranking and Web Publishing Insights
Google experienced notable search ranking volatility around May 29th. Despite concerns, Google CEO Sundar Pichai affirms web publishing is alive and thriving, emphasizing its ongoing importance in the digital ecosystem.
Advancements and Concerns Around Google AI Mode
- AI Mode data integration is coming to Google Search Console, providing more insights for SEOs.
- Google is testing a query expansion feature within AI Overviews to enhance search results.
- Google Ads released new help documentation covering AI Overviews and AI-driven ad experiences.
- Ads can be displayed above, below, or within AI Overviews, but not in multiple positions simultaneously.
- The AI Max campaign type replaces Search Max in the Google Ads interface, with some advertisers already seeing new channel reporting features for Performance Max campaigns.
- Many SEOs express concerns about live broadcasting schema and the Indexing API, with Google cautioning against using the API for unsupported content types.
Updates in Google Merchant Center and Local Search Features
Starting June 25th, Google will move notifications to the new Merchant Center Next. Additionally, Google updated how questions and answers are displayed in the local panel, improving user interactions with local business listings.
Interface and Experience Tests on Google Shopping and Bing
- Google Shopping is experimenting with a new sub-menu featuring the Super G logo beneath the search bar.
- Bing is testing a sticky footer for related searches to enhance navigation.
Industry Events and Resources
Don’t miss SMX Advanced from June 11-13 in Boston, featuring over 90 speakers and networking opportunities. For ongoing updates, subscribe to Search Engine Roundtable’s podcast and YouTube channel.
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original.
