If you put all the world’s knowledge into an AI model and use it to make something new, who owns that and who gets paid? This is a completely new problem that…
Generative Search AI and Its Impact on Local SEO: An Agency’s Guide – GatherUp
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Take a closer look at traditional vs. generative search AI, the implications for local search, and what you can do about it as an agency.
How to Conduct 2 Types of Surveys Critical to Customer Loyalty – GatherUp
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Learn about how CSAT and NPS surveys are critical to driving customer loyalty and improving the customer experience.
Third-Party vs First-Party Data vs Zero-Party Data: Which is Most Valuable? – GatherUp
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Learn the definitions, benefits, and drawbacks of third-party data versus first-party data versus zero-party data.
When tech says ‘no’ — Benedict Evans
Source: Essays — Benedict Evans
The tech industry always has a reason why any new laws or regulations are bad – indeed, so does any industry. They always say that! The trouble is, sometimes it’s true, and…
The Best Way to Set Up a Google Business Profile for Franchises – GatherUp
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Learn how to set up a Google Business Profile as a franchise to ensure local search rankings and easier optimizations.
The Roadmap to Success: Evaluating Online Reputation for Local Businesses – GatherUp
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A lot can influence the online reputation of local businesses. Lear the three most influential factors and what metrics to look at for effective reputation management.
4 Ways to Use Customer Reviews to Improve the Customer Experience – GatherUp
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Learn how customer feedback drives innovation, personalization, and loyalty and discover 4 actionable strategies for improved customer experience.
In a World Blind to Search, All Eyes Are on Influencers
Affiliate linking through content creators is a sound strategy as costs rise.
In a World Blind to Search, All Eyes Are on Influencers
Affiliate linking through content creators is a sound strategy as costs rise.
How Reviews Influence Customer Decisions – GatherUp
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Get an understanding of why customers write reviews and how they influence others’ online behavior.