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Five French publisher groups added evidence to an EU probe into Google over AI Overviews, citing the July 22 French launch, with fines up to 10% of Google's global annual revenue possible.

Reddit says its search referrals are falling, with its CEO pointing to Google's AI Overviews and AI Mode, and is testing a login-only mode.

Google and Bing said they will honor a shared robots.txt signal that blocks AI training, and a study put AI Overviews click-through at 0.9%.

Microsoft announced new Bing AI content controls that let site owners make separate choices about training, grounding, or both, while staying eligible for Bing search results.

A new small study puts the click-through rate from Google's AI Overviews and AI Mode at about 0.9%, and finds that opting out of generative AI results also reduces clicks in the main web results.

Google Search may bring back the num=100 parameter, which lets users see 100 search results per page, after dropping it in September 2025.

Reddit's CEO Steve Huffman says search referrals to Reddit fell by more than 1 million a week in October and blames Google's AI Mode, which he says sends no traffic to Reddit.

Sites using NoArchive or NoCache will lose their Microsoft AI opt-out on March 1, 2027 unless they switch, and Google's token will also cover Gemini grounding.

Google's Q3 earnings call laid out a vision in which traditional Search may no longer be the central experience.

Google is adopting new AI training controls, currently under consideration by the IETF, to simplify and streamline how publishers and site owners manage AI training.

Microsoft is showing ads within Bing AI Overviews powered by Copilot, based on a screenshot shared by Khushal Bherwani.

DataDome found that Meta has started signing requests from its Muse agent and Meta-WebIndexer without any announcement, though few requests carry the signature so far.

A Check My Ads report says publisher links inside Google's AI Overviews are clicked on 1% of visits and that MFA sites took 15% of 2023 ad spend, and asks whether know-your-customer checks on ad payouts could close that gap.

Discord will give its most public servers individual web pages that search engines can show, and those pages may include AI summaries and some messages.

ChatGPT Ads now has creative enhancements turned on by default, with opt-out options and open questions about tracking.

New research suggests big brands have a potential weakness in AI search visibility that smaller publishers may be able to exploit.

Google appears to have stopped appending UTM parameters to the cited URLs in Gemini's AI responses, after it began adding them in early September.

Google's Gary Illyes said in a podcast interview that AI has made bot impersonation, where rogue bots pose as Googlebot, a bigger problem.

A Funnel survey of 233 marketers found 36% keep funding channels they believe don't work, and only 9% of in-house marketers combine MMM, incrementality and attribution.

Walmart's AI shopping agent Sparky can now turn photos of handwritten lists into carts, and voice shopping is due across its chain by year-end.

Google has opened a preview that lets developers apply to bring their apps into AI Mode and the Gemini app, under a policy that bars misleading app descriptions.

Shopify now lets merchants pay a commission on promoted products surfaced through AI shopping agents, with the agent developer deciding how to use that figure.

A Metric Sherpa study produced with Sprinklr finds most organizations report AI meeting expectations but few can prove results, largely because success metrics, baselines, and outcome owners are missing.

Over a quarter of CMOs hired this year have AI skills, compared with 9% of those hired four years ago, according to Findem and CMO Huddles data.

MarTech is promoting a free online panel at its MarTech Conference on November 4, 2026, on building marketing workflows around AI agents.

Google and Bing added Halloween easter eggs to their search results, with Google prompting users to find a costume through AI Mode and Bing showing a floating ghost that bursts into candy when tapped.