Optimixed Search News

An independent newsroom for organic search, AIO, GEO, and digital marketing.

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19 articles · Page 1 of 1
  1. 1.
    78
    BreakingNews
    Analytics & MeasurementSEO News & Algorithm UpdatesTools & Platforms

    Some sites are seeing an unusually large jump in clicks in Google Search Console's performance report over the past couple of days, and it may be a reporting bug.

  2. 2.
    72
    Research
    SEO News & Algorithm UpdatesTechnical SEOAnalytics & Measurement

    An SE Ranking study found that unrelated results, also called poisoned SERPs, hit 57.3% of keywords overnight.

  3. 3.
    68
    News
    SEO News & Algorithm UpdatesContent & StrategyCareer & Industry Trends

    People Inc. says its Google search referral traffic is down 70% over the past two years and is shifting toward revenue beyond site visits.

  4. 4.
    68
    Analysis
    AI & Machine Learning in SEOAnalytics & MeasurementEcommerce MarketingContent & Strategy

    Adobe data shows AI-referred traffic to U.S. retail sites converted 90% better than non-AI traffic in September 2026, while the average retail homepage scored 63% on its Citation Readability Score.

  5. 5.
    66
    News
    SEO News & Algorithm UpdatesPaid Search & AdvertisingAI & Machine Learning in SEO

    Google moved AI Overviews for brand searches to the right column on November 2, while buyers told Digiday that 10% to 30% of search budgets now face new scrutiny.

  6. 6.
    62
    BreakingNews
    Analytics & MeasurementSEO News & Algorithm UpdatesTools & Platforms

    Multiple sites reportedly saw sudden vertical spikes in Google Search Console clicks while impressions stayed flat, a pattern first flagged by Joy Hawkins and raised by Barry Schwartz.

  7. 7.
    62
    News
    SEO News & Algorithm UpdatesAI & Machine Learning in SEOTools & Platforms

    Google is reportedly testing removal of the AI Mode button from the Search bar for a small group of searchers, though SERoundtable could not replicate it.

  8. 8.
    58
    Analysis
    AI & Machine Learning in SEOContent & StrategyEcommerce Marketing

    Semrush analyzes which affiliate content AI answers cite, using its own affiliate program data, and offers a five-step plan for turning affiliate partners into AI visibility.

  9. 9.
    55
    News
    SEO News & Algorithm UpdatesTechnical SEO

    SERoundtable reports that a site where only the home page is indexed by Google may be dealing with a Google Search quality issue rather than a purely technical problem.

  10. 10.
    55
    News
    SEO News & Algorithm UpdatesTechnical SEO

    Google's John Mueller said it is acceptable, in a specific use case, to use robots.txt to hide certain resources from Googlebot.

  11. 11.
    50
    News
    SEO News & Algorithm UpdatesAI & Machine Learning in SEO

    Google says schools can switch Gemini, Gemini Notebook and Search on one at a time, while Search keeps AI Mode and AI Overviews, with changes arriving in early 2027.

  12. 12.
    45
    News
    Ecommerce MarketingAI & Machine Learning in SEOAnalytics & Measurement

    Shopify merchants sold $119.1bn through the platform in Q3, up 29%, and guidance puts Q4 operating costs at up to 30% of revenue.

  13. 13.
    45
    News
    AI & Machine Learning in SEOSEO News & Algorithm UpdatesAnalytics & Measurement

    OpenAI says ChatGPT's search-like queries, counting each question that sends it to the web, equal about a fifth of Google's search volume, though traffic data differs.

  14. 14.
    45
    News
    SEO News & Algorithm UpdatesTools & PlatformsAnalytics & Measurement

    Rank tracker data reportedly shows Google results matching only one word of a query, mostly below the top spots, and the article offers guidance on checking a ranking drop.

  15. 15.
    45
    News
    SEO News & Algorithm UpdatesTechnical SEO

    Google's John Mueller explained how to stop website pop-up dialogs from showing in Google Search by using the robots.txt file, including for JavaScript-based pop-ups.

  16. 16.
    38
    News
    Career & Industry TrendsAI & Machine Learning in SEOContent & Strategy

    An EU court adviser's opinion holds that Google's Gemini can infringe press publishers' rights in two ways, through chatbot answers that let readers skip articles and through scraping content behind paywalls.

  17. 17.
    38
    News
    SEO News & Algorithm UpdatesTools & PlatformsAI & Machine Learning in SEO

    Google will entirely turn off Google Search, Gemini, Gemini Notebook, and Gemini in Classroom for K-12 student accounts until school administrators explicitly turn them on.

  18. 18.
    35
    News
    SEO News & Algorithm UpdatesTechnical SEOTools & Platforms

    Google has updated the Page indexing report help documentation for the 'Crawled - currently not indexed' status, now stating that Google doesn't index all pages, that this is a common message, and that it doesn't necessarily indicate an issue.

  19. 19.
    35
    News
    Paid Search & AdvertisingAI & Machine Learning in SEO

    Digital Culture Group is an ad tech company that aims to catch ineffective or offensive ads before they go live by predicting how audiences will respond.