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Semrush's 2026 AI Visibility Index found that brands often rank high for being mentioned in AI answers but low as cited sources—or vice versa—meaning a single visibility score hides which problem needs solving.
Search Engine Journal argues that Google's alleged poisoning of search results undermines the accuracy of rank-tracking tools that SEO professionals rely on.
Google's Cherry Prommawin and Gary Illyes explain how URLs factor into rankings, the treatment of hyphens versus underscores, and emoji handling in a new video series.
Google clarified how it ranks PDFs in both traditional Search and AI Mode, providing guidance on optimizing them for visibility.
Google is testing placement of its AI Mode sidebar interface on the main search results page rather than in a separate AI Mode tab.
OpenAI has stopped attaching UTM parameters to links in ChatGPT results, starting with the GPT-6 release, making it harder for site owners to track which traffic came from the platform.
Brands like Fender and Marshall are expanding website content and editorial offerings to improve their visibility in AI chatbots and generative search results.
Google added experimental soft navigation metrics to the Chrome UX Report to track in-app page transitions, with Search Console support coming next.
Bing is testing a larger, more prominent sponsored ad unit positioned at the very top of search results.
Google has released its latest Gemini model, Argon 4.
Search Engine Journal tested 122 Shopify stores and found that most fail basic agent queries about shipping, pickup, and returns despite being marked agent-ready by default.
Bing's webmaster tools now organize AI-cited queries by topic and show where competitors are cited but your site isn't.
Google launched a Search Central video series answering unconventional technical SEO questions, beginning with topics like emoji, non-English characters, and URL keywords.
Publishers and advertisers are increasingly relying on direct supply paths rather than complex intermediaries to improve ad performance in an AI-driven market.