Technical SEO creates value by preventing losses, not just driving gains. Learn how to measure and communicate its impact.
Search Console’s New AI Data Is a Start
Source: SEO - Practical Ecommerce
The new “Generative AI” section reports on a page’s visibility in AI Overviews and AI Mode, as well as AI features in Discover.
How to safely implement high-impact technical SEO changes
Source: Search Engine Land
Evaluate technical SEO recommendations, prioritize resources, and avoid costly mistakes before they reach production.
No Figma. No Jira. No docs. How Gusto built a new product line with Claude Code | Eddie Kim (CTO)
Source: Lenny's Newsletter
Watch now | 🎙️ Eddie Kim, the CTO of Gusto, shows how a 5-person team shipped a full AI product line in 10 weeks using Claude Code, a perma-Zoom, and zero documentation
How to build a 120-minute weekly SEO workflow that gets results
Source: Search Engine Land
You don’t need to do everything at once. A repeatable workflow helps you prioritize the SEO work with the biggest business impact.
AI search is driving customers. Can you measure it?
Source: Search Engine Land
AI search is becoming a measurable source of customer discovery. Here’s what nearly 30 million calls reveal and what marketers should do next.
Daily Search Forum Recap: June 29, 2026
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today…
Google: We Want Great Content To Shine
Source: Search Engine Roundtable
Liz Reid, Google’s Head of Search, was interviewed by Jason Howell and Jeff Jarvis on the AI Inside podcast. In that interview, Liz Reid said Google wants great content to shine in…
Google Begins Testing Rollout Of Top Stories Carousel In AI Overviews
Source: Search Engine Roundtable
Google seems to be testing the rollout of top stories within the AI Overview section of the Google Search results. This was something Google pre-announced last month and it now seems to…
Google Breaks Out Which Regions Local Inventory Ads and Free Local Listings Are Available
Source: Search Engine Roundtable
Google has now specified exactly which regions local inventory ads and free local listings are available. Previously, Google would lump both together, but in reality, local inventory ads are accepted in more…
