An independent newsroom for organic search, AIO, GEO, and digital marketing.

Some sites are seeing an unusually large jump in clicks in Google Search Console's performance report over the past couple of days, and it may be a reporting bug.

People Inc. says its Google search referral traffic is down 70% over the past two years and is shifting toward revenue beyond site visits.

Adobe data shows AI-referred traffic to U.S. retail sites converted 90% better than non-AI traffic in September 2026, while the average retail homepage scored 63% on its Citation Readability Score.

Multiple sites reportedly saw sudden vertical spikes in Google Search Console clicks while impressions stayed flat, a pattern first flagged by Joy Hawkins and raised by Barry Schwartz.

A single X post shows Google's AI Mode button missing two days after Schindler said AI Mode earns less, while Google's ads continue to expand.

Google says schools can switch Gemini, Gemini Notebook and Search on one at a time, while Search keeps AI Mode and AI Overviews, with changes arriving in early 2027.

Shopify merchants sold $119.1bn through the platform in Q3, up 29%, and guidance puts Q4 operating costs at up to 30% of revenue.

OpenAI says ChatGPT's search-like queries, counting each question that sends it to the web, equal about a fifth of Google's search volume, though traffic data differs.

Rank tracker data reportedly shows Google results matching only one word of a query, mostly below the top spots, and the article offers guidance on checking a ranking drop.

An EU court adviser's opinion holds that Google's Gemini can infringe press publishers' rights in two ways, through chatbot answers that let readers skip articles and through scraping content behind paywalls.

Google will entirely turn off Google Search, Gemini, Gemini Notebook, and Gemini in Classroom for K-12 student accounts until school administrators explicitly turn them on.

Google has updated the Page indexing report help documentation for the 'Crawled - currently not indexed' status, now stating that Google doesn't index all pages, that this is a common message, and that it doesn't necessarily indicate an issue.

Anthropic reported its first profitable quarter with $974m in operating income, which beat a $559m forecast the WSJ reported in May, while convertible note charges produced a $66.3bn net loss.