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USA TODAY is reorganizing its audience team after executives cited search traffic pressure and platforms increasingly keeping users from clicking through to publishers.
Over the past year, ChatGPT surged to ninth among U.S. websites while Bing dropped 50%, revealing that AI adoption and policy changes are reshaping web traffic distribution far below the stable Google-YouTube dominance at the top.
Google avoided a second antitrust breakup order, AI Overviews expanded by default, and Gemini stopped citing sources, alongside AdSense and other platform changes.
New research indicates users are blending traditional Google searches with AI tools rather than entirely switching away from Google.
OpenAI is rolling out ChatGPT Ads to more countries and introducing audience targeting, conversion measurement, and optimization tools to make the platform more viable for performance advertisers.
Google is running a small experiment to serve Search ads with restrictive match types through its AI mode.
Google deployed an AI chatbot in its AdSense Help Center to help publishers troubleshoot and learn about the platform, though the company warns answers may vary in accuracy.
Google will allow alcohol advertisers to use personalized targeting on YouTube starting October 30, where local laws permit, while maintaining age and health-related restrictions.
Semrush is hosting Spotlight, an AI visibility conference in London on October 13, based on proprietary research claiming AI search converts 4.4x higher than organic and 85% of topics lack clear ownership.
Google's job search feature appears to be malfunctioning, displaying few or no new job listings despite a week-long pattern.
Salesforce's Winter 2027 release includes Agentforce agents for campaign automation, real-time deliverability monitoring, improved data unification, and AI-assisted personalization and offer management.
Google Business Profiles is testing a fifth verification method that accepts submitted photos of a business location alongside existing phone, email, video, and postcard options.
Google has extended Waze Ads availability from the US to 42 countries total.
Google is testing a new ad format that collapses sitelinks by default with an expandable counter.
OpenAI rolled out multiple updates to its ChatGPT Ads platform, including audience targeting improvements, product feed integration, and manager plugin functionality.
Microsoft is testing a subtle visual tweak to highlight HTTPS in Bing search result URLs by bolding the protocol portion.