An independent newsroom for organic search, AIO, GEO, and digital marketing.
Daily reporting on the stories shaping organic search, AI Overviews, and generative engine optimization — tracked across the industry, prioritized by what matters, and written as a quick, clear read.
Data analysis reveals ChatGPT increasingly cites government, health, and research sites over explainer content in U.S. results.
Google's enhanced anti-scraping measures are blocking rank-tracking tools' ability to reliably report search rankings.
Google plans to transform Discover into an AI concierge system with deeper YouTube integration.
Microsoft is testing its newly announced Decision-1 scoring model across Bing Search and Copilot to improve latency and decision-making quality.
Google confirmed that AI Overviews appear when Search cannot match results to a query or detects a typo, and can explicitly flag potentially erroneous input.
Google is testing AI-powered suggestions for campaign goals and assets within Google Ads.
Google updated its Merchant Center documentation to clarify that products with poor image quality will still appear in search results and ads.
Google is hiring for teams to generate and recommend AI-powered content within its Discover platform.
Newsletter platforms Substack and Beehiiv are exploring programmatic ad networks as AI and metadata improve ad targeting.
An Anthropic executive recommends using Artifacts to consolidate project information and agent oversight in one interface.
Lenny's Newsletter publishes an interview with Meta design director Alex Cornell on the product thinking behind Muse, Meta's consumer AI agent.