Your weekly listens from How I AI, part of the Lenny’s Podcast Network
The 5-layer framework for measuring GEO performance
Source: Search Engine Land
AI visibility dashboards can’t answer the ROI question on their own. Here’s how to build a more credible GEO measurement model.
From video tapes to AI: Frederick Vallaeys on the evolution of paid search
Source: Search Engine Land
Frederick Vallaeys reflects on how PPC evolved from scrappy arbitrage to AI-driven automation—and what marketers risk missing next.
SEO/GEO audits with AI fail without these 3 essentials
Source: Search Engine Land
AI can scale SEO and GEO audits, but only if your system has the right data, methodology, and human oversight.
4 ways to strengthen buy-in for technical SEO work
Source: Search Engine Land
Technical SEO projects gain traction faster when you communicate their value in terms executives and developers understand.
HTML is the new markdown: How Anthropic engineers are building with Claude Code | Thariq Shihipar
Source: Lenny's Newsletter
Source: Lenny’s Newsletter by Claire Vo. Read the original article TL;DR Summary of How HTML Enhances AI Agent Planning and Workflow HTML is revolutionizing AI agent communication by replacing Markdown with richer,…
When did 25% efficiency become not enough?
Source: Search Engine Land
AI hype has created unrealistic expectations around automation, making meaningful productivity gains feel like failure.
Marketing is entering its ‘air traffic control’ era
Source: Search Engine Land
Source: Search Engine Land by AtData. Read the original article Adapting to customer journeys that increasingly resemble competing AI systems interpreting trust, risk, intent, and identity in real time.
Daily Search Forum Recap: May 18, 2026
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Search & AI Updates: Key SEO Insights and Industry Reactions Google released a new help document…
Google Says AI Optimization Is Just SEO
Source: SEO - Practical Ecommerce
Source: SEO – Practical Ecommerce by Ann Smarty. Read the original article Google’s new generative AI optimization guidelines emphasize traditional SEO tactics.
Google Publishes How To Optimize For Generative AI With Mythbusting
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Optimizing Your Website for Generative AI Features on Google Search Google emphasizes that SEO remains essential for…
2/3rds Of SEOs Say AI Mode Won’t Replace Google Search
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Will AI Mode Replace Google Search? Insights from SEO Community Polls Most SEO professionals believe that AI…
Google Search Live Results Updated By AI 1 Minutes Ago
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Search Now Labels AI-Updated Content in Live Results Google Search has introduced a new label showing…
SEO Daily News Recaps for Sunday, May 17, 2026
SEO Daily News Recap for Sunday, May 17, 2026 Organic SEO & Search News Social media drives consumer discover, per Meta – The parent company of Facebook and Instagram published a three-part…
Google Ads: Primary Conversion Actions May Be Used For Enhance Predictions
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Updates on Conversion Actions and Optimization Google Ads has updated its help documentation to clarify…
Google AI Mode Animated Edit & Copy Buttons
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google AI Mode Introduces Edit and Copy Buttons for Search Prompts The new Google AI Mode features…
How I Create Seasonal Inventory Management Plans
Source: Unknown Source
Source: Unknown Source. Read the original article TL;DR Summary of Mastering Seasonal Inventory Management for E-commerce Success Effective seasonal inventory management requires combining historical sales data with real-time trend analysis to anticipate…
YouTube adds Chapters and Title Cards to CTV
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Enhances Connected TV Features with AI and Interactive Tools YouTube has rolled out new…
YouTube adds chapters and title cards for CTV viewers
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Enhances Connected TV Features with AI and Interactive Updates YouTube has expanded its AI-powered…
YouTube expands likeness detection to all users over 18
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Expands Advanced Likeness Detection to All Users Over 18 YouTube is broadening access to…
YouTube launches digital training initiative in the UK
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Partners with BBC and NFTS to Revolutionize UK Media Training YouTube has teamed up…
Creator content drives brands on Snapchat
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Snapchat’s New Report on Creator Marketing Impact Snapchat’s latest report highlights the power of creator…
Creator content drives brand success on Snapchat
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of The Rising Power of Creator Marketing on Snapchat Snapchat’s report highlights how creator marketing enhances…
Social media drives consumer discover, per Meta
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Insights on Social Search and AI in Online Discovery Meta highlights a shift in…
Social media drives consumer discovery, per Meta
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Insight on the Social Discovery Shift and AI Integration Meta highlights a significant shift…
Why we’re at the beginning of the AI hardware boom | Caitlin Kalinowski (ex–OpenAI, Meta, Apple)
Source: Lenny's Newsletter
Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of Caitlin Kalinowski’s Impact on Robotics and Consumer Hardware Caitlin Kalinowski has played a pivotal role in shaping leading-edge consumer…
SEO Daily News Recaps for Saturday, May 16, 2026
SEO Daily News Recap for Saturday, May 16, 2026 Organic SEO & Search News Community Wisdom: Screening AI slop in hiring, Wispr Flow alternatives for voice transcription, multi-agent pipeline vs. MCP, and…
🧠 Community Wisdom: Screening AI slop in hiring, Wispr Flow alternatives for voice transcription, multi-agent pipeline vs. MCP, and more
Source: Lenny's Newsletter
Source: Lenny’s Newsletter by Kiyani. Read the original article TL;DR Summary of Community Wisdom: Weekly Highlights from Our Exclusive Slack Group This edition of Community Wisdom offers a curated glimpse into the…
SEO Daily News Recaps for Friday, May 15, 2026
SEO Daily News Recap for Friday, May 15, 2026 Organic SEO & Search News AI Agents for SEO: Learn about what AI agents are, how they work, and how to build one…
Dean Kadi talks clients ignoring performance data
Source: Search Engine Land
Source: Search Engine Land by Anu Adegbola. Read the original article Dean Kadi shared a real-world PPC story about the consequences of ignoring performance data and overriding a winning ad strategy.
AI Agents for SEO: What They Are, How They Work, and How to Build One
Source: SEO Blog by Ahrefs
Source: SEO Blog by Ahrefs by Louise Linehan. Read the original article TL;DR Summary of How AI SEO Agents Revolutionize Your Workflow AI SEO agents automate complex, sequential SEO tasks like keyword…
Google publishes guide on optimizing for generative AI features
Source: Search Engine Land
Source: Search Engine Land by Barry Schwartz. Read the original article This new guide talks about the differences, if any, between SEO, AEO, GEO and so on and touches on commodity content,…
Google is moving offline conversion imports out of the Google Ads API
Source: Search Engine Land
Source: Search Engine Land by Anu Adegbola. Read the original article Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June.
How custom visuals boosted organic traffic by up to 110%
Source: Search Engine Land
Source: Search Engine Land by Milana Kostova. Read the original article A six-month test across 47 articles revealed which visual assets improved SEO performance and which ones failed to move the needle.
Microsoft Clarity citations dashboard rolls out
Source: Search Engine Land
Source: Search Engine Land by Barry Schwartz. Read the original article The Citation dashboard shows how your content is referenced in AI-generated answers across supported AI experiences.
Google’s product packs are now a primary sales channel. Here’s what the data shows
Source: Search Engine Land
Source: Search Engine Land by Jordan Koene. Read the original article Analysis of 63,000+ merchants reveals what separates brands winning traffic from product packs versus those just showing up.
Why now is the time to prepare for WebMCP
Source: Search Engine Land
Source: Search Engine Land by Dave Davies. Read the original article AI agents are becoming a new discovery layer, and WebMCP could become the schema markup that helps them understand and use…
The future of law firm SEO depends on authority, not volume
Source: Search Engine Land
Source: Search Engine Land by Joe Giovannoli. Read the original article Technical SEO and content still matter, but sustained visibility now depends on trust, recognition, and E-E-A-T signals across the web.
How to model non-linear SEO seasonality with Prophet
Source: Search Engine Land
Source: Search Engine Land by Simone De Palma. Read the original article Traditional SEO forecasts often miss seasonality and volatility. Learn how to model non-stationary search behavior with Prophet and Python.
Google updates search spam policies to clarify it applies to generative AI responses
Source: Search Engine Land
Source: Search Engine Land by Barry Schwartz. Read the original article Using spam techniques to rank well in Google AI responses, like AI Mode and AI Overviews, is against its policies.
Build a martech stack that makes it easy to manage your brand
Source: Search Engine Land
Source: Search Engine Land by Canto. Read the original article Struggling with brand consistency? The solution isn’t necessarily more tools. It’s the right tools, assembled and aligned with intention.
Daily Search Forum Recap: May 15, 2026
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Search Updates: AI Policies, Indexing API, and New Features Google updated its spam policies to include…
AI Chatbot Traffic: What It Is, and How to Get More
Source: SEO Blog by Ahrefs
Source: SEO Blog by Ahrefs by Mateusz Makosiewicz. Read the original article TL;DR Summary of How to Track and Grow AI Chatbot Traffic for Your Website AI chatbot traffic refers to human…
Video: Google Ranking Volatility Heated, Discover Data Goes Missing, FAQ Rich Results Totally Gone & Google Ads AI Dashboards
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Weekly Search Updates: Google and Bing Changes Impact SEO and AI Integration This week highlighted significant Google…
Google Says Its Indexing API Is Inundated By Bloggers
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s John Mueller Warns Against Misuse of Indexing API Google’s Indexing API is primarily intended for job…
Google Autocomplete With AI Overview Search Icon
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Gemini Icon in Autocomplete Search Suggestions Google is experimenting with a new autocomplete icon featuring…
Google Says Spam Policies Apply To AI Responses In Search
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Clarifies Spam Policies for AI-Generated Search Results Google’s spam policies now explicitly cover AI-generated responses in…
SEO Daily News Recaps for Thursday, May 14, 2026
SEO Daily News Recap for Thursday, May 14, 2026 Organic SEO & Search News Google’s Knowledge Graph Explained: How It Influences SEO – Entities, nodes, edges… what does it all mean? How…
Google Ads Create Video With AI Button
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Beta Tests AI-Powered Video Creation for Demand Gen Campaigns Google Ads is currently beta testing…
Google AI Mode Showing Direct Hotel Booking Links Inside Responses
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Integrates Direct Hotel Booking Links in AI Responses Google has started displaying direct hotel booking links…
