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Google is rolling out its latest Gemini 3.7 Flash AI model to Search's AI Mode today for paid Pro and Ultra subscribers globally in English.
Google documented that Merchant Center for Agencies can now link up to 1,000 client accounts, clarifying a previously unspecified limit.
Google will automatically migrate legacy Search campaign features to AI Max starting September 1, with Dynamic Search Ads following in February 2027.
Google is retiring manual language targeting in Google Ads next month, automatically routing ad selection via AI instead.
Anthropic's Claude is watermarking AI-generated content, but Ahrefs' research suggests this won't meaningfully impact SEO since Google ranks AI content already.
SERoundtable's weekly recap covers Google's AI home page tests, quality concerns in AI-powered local results, and Meta's web crawling activity that may signal a new search engine project.
Google is rolling out AI-generated images directly in AI Overviews, prompting immediate criticism from content creators over replacement concerns.
Google Merchant Center for Agencies now supports linking up to 1,000 client accounts, an increase from undocumented limits.
Google's Googlebot declares itself as coming from Mountain View, California, but actually crawls from various data centers worldwide depending on regional needs.
Google has launched a reporting feature allowing users to flag owner responses to reviews for violations like profanity, harassment, discrimination, or personal information disclosure.
SparkToro's founder argues that despite declining direct traffic, websites remain essential as owned-and-controlled hubs for content distribution, AI training, and brand positioning.
SEO professionals need to understand how LLM grounding—the distinction between static training data and real-time web retrieval—affects brand visibility in AI search results.
Google is removing the campaign-level language targeting setting from Search and AI Max for Search campaigns in late September, replacing it with automated language matching based on ad language and user signals.
Meta leveraged AI analysis to remove 750,000 teen accounts in Australia in compliance with the country's eSafety Commission ban on under-16 users.
X released expanded GitHub code and a new tool letting users check whether their posts have been shadowbanned or restricted, marking another transparency push by the platform.