An independent newsroom for organic search, AIO, GEO, and digital marketing.

Some sites are seeing an unusually large jump in clicks in Google Search Console's performance report over the past couple of days, and it may be a reporting bug.

Google has moved AI Overviews for many brand-related keywords from the top or middle of the main results to the right-hand column.

An SE Ranking study found that unrelated results, also called poisoned SERPs, hit 57.3% of keywords overnight.

Google is moving AI Overviews for brand searches out of the main results, with some brand queries now showing AI-generated text where knowledge panels used to appear.

Adobe data shows AI-referred traffic to U.S. retail sites converted 90% better than non-AI traffic in September 2026, while the average retail homepage scored 63% on its Citation Readability Score.

Google moved AI Overviews for brand searches to the right column on November 2, while buyers told Digiday that 10% to 30% of search budgets now face new scrutiny.

Google is reportedly testing removal of the AI Mode button from the Search bar for a small group of searchers, though SERoundtable could not replicate it.

Semrush analyzes which affiliate content AI answers cite, using its own affiliate program data, and offers a five-step plan for turning affiliate partners into AI visibility.

SERoundtable reports that a site where only the home page is indexed by Google may be dealing with a Google Search quality issue rather than a purely technical problem.

Google's John Mueller said it is acceptable, in a specific use case, to use robots.txt to hide certain resources from Googlebot.

The New York Times and three other papers have sued Brave over AI answers that reproduce their articles and over ad blocking that cuts into publisher revenue.

Google says it has nothing to announce about adding more AI search data to Search Console ahead of a UK compliance date.

Google's John Mueller explained how to stop website pop-up dialogs from showing in Google Search by using the robots.txt file, including for JavaScript-based pop-ups.

Aleyda Solis has turned Google's content quality guidance into an 83-check audit, and an added Claude Skill generates the audit.

The New York Times has sued Brave, accusing it of selling access to paywalled content to AI companies and depriving publishers of ad income.

Google will entirely turn off Google Search, Gemini, Gemini Notebook, and Gemini in Classroom for K-12 student accounts until school administrators explicitly turn them on.

Digital Culture Group is an ad tech company that aims to catch ineffective or offensive ads before they go live by predicting how audiences will respond.

Anthropic, OpenAI, xAI and Meta have spent enormous sums building AI projects but have not yet seen returns, which could push companies to restrict AI use to manage costs.

Anthropic's amended IPO filing shows $17.0bn in third-quarter revenue, a $567m operating loss, and $895.4bn in compute commitments.