An independent newsroom for organic search, AIO, GEO, and digital marketing.
Daily reporting on the stories shaping organic search, AI Overviews, and generative engine optimization — tracked across the industry, prioritized by what matters, and written as a quick, clear read.
SOCi's 2026 Local Discovery Index finds AI adoption for local search jumped from 9% to 52% year-over-year, but 67% of users report receiving wrong information, pushing consumers to verify via reviews, social, and search before deciding.
Search Engine Journal analyzes Google's recent ranking signals to forecast what the next core algorithm update may prioritize.
Google attributed its increased spam updates in 2026 to a surge in new content and revealed it is using AI to identify spam more effectively.
Google's Gary Illyes shared data showing typical versus slowest timelines for crawling, indexing, and serving.
Google Ads rolled out a beta AI tool that automatically localizes Search campaigns into new languages and regions.
OpenAI is testing a new visual ad format that appears when ChatGPT users generate images, rolling out this month to select US advertisers.
OpenAI product lead Kath Korevec discusses ChatGPT Sites internals, plugin ecosystem, and use cases in an interview on Lenny's Newsletter.
SERoundtable found that Google Ads occasionally display a duplicate 'About This Ad' button in some search results.
AI Cites Your Brand: How to Choose Your Next Move via @sejournal, @hethr_campbell
🎙️ How I AI: 8 real Jev use cases + How OpenAI uses ChatGPT Sites (live at DevDay!) + Claire’s DevDay recap
Google’s Hidden Data Layer: What Is It And What To Do About It via @sejournal, @demirie
Apprenticeships are the key to saving early-career marketing roles
How to turn customer signals into smarter email automation
How to maximize ROI with first-party data strategies