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Marie Haynes advises SEOs to build Google Search apps instead of chasing GEO, and businesses currently reach Search only through apps in US English AI Mode, with five apps so far.

Google's Shivani Mohan told advertisers that one in six searches is multimodal, but the May data covered only US AI Mode.

Bluefish reports that ChatGPT and Google name different top brands for 35% of buying topics it analyzed.

A shared robots.txt line could let sites opt out of AI training with several providers at once, but the companies involved are handling it differently.

A survey of 2,020 marketers in 25 countries found third-party AI bidding use rose from 42% to 50% in a year, while manual optimization time fell by only 14 minutes a week.

Google's Gary Illyes says impersonating Googlebot takes about 30 seconds, and Google signs only some Google-Agent requests, leaving site owners who rely on user-agent headers unable to spot impostors.

A Funnel survey of 233 marketers found 36% keep funding channels they believe don't work, and only 9% of in-house marketers combine MMM, incrementality and attribution.

A Resemble AI test found that common bot detection tools caught only 3.1% to 14.8% of disguised AI agents, while its own RAD-S1 tool flagged at least 98.8% of the same agents.