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6 areas to address before increasing B2B paid media investment

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/21/24

Before investing in paid media, B2B brands should optimize these foundational elements for better campaign ROI.

Google’s new search experiences in the European Economic Area

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/21/24

Due to the DMA, Google has launched new rich results, aggregator units, refinement chips and flight results.

Featured snippets disappear from the Google search results

Source: Search Engine Land

By: Barry Schwartz

06/21/24

Did Google intentionally remove the featured snippets or is this a new bug?

Driving lead generation with paid media: What’s new and what’s next

Source: The SEOFOMO Hub

06/21/24

What every modern-day lead generation marketer needs to know for paid media success on LinkedIn, Google and Microsoft.

Google Top Stories: There are new results since your last search

Source: moz (en-US)

06/21/24

Google is testing a new top stories feature and label that tells you that there are new top stories available since the last time you searched for that query. There is a…

Google Search Adds Support For DMA Rich Results, Aggregator Units & Refinement Chips

Source: The SEOFOMO Hub

06/21/24

We’ve been seeing changes to the Google Search results in the European regions related to Digital Markets Act (DMA) comparison sites and hotels, etc. The Google Search team now posted about how…

Google Testing New Layouts For Hotel Search Results

Source: The SEOFOMO Hub

06/21/24

Google is testing two new layouts for the hotel search results – the hotel pack. Instead of just listing the results in a list view, Google is testing show the results side…

Google To Clarify Use Of AI To Generate Content For SEO Purposes

Source: The SEOFOMO Hub

06/21/24

Danny Sullivan, Google’s Search Liaison, said last week that the search company will issue additional clarifications around the acceptable or unacceptable use of AI to generate content for SEO purposes. In short,…

Google Search Ranking Algorithm Update February 14th and 15th

Source: The SEOFOMO Hub

06/21/24

I see signs of another unconfirmed Google search ranking algorithm update that kicked off yesterday and is rolling into today. The SEO chatter within the SEO industry started yesterday and has only…

Google Search Featured Snippets Go Missing

Source: The SEOFOMO Hub

06/21/24

It seems that Google has stopped serving featured snippets in its search results this morning. It started around 7 AM ET today, just about an hour ago. I cannot trigger any featured…

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