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Lookback: Google Panda algorithm update launched 13 years ago

Source: Search Engine Land

By: Danny Goodwin

06/28/24

Here’s a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.

Google: Don’t punish us for our success in Search

Source: Search Engine Land

By: Anu Adegbola

06/28/24

Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge.

Best of SearchBot: Guide me through a technical SEO audit

Source: SEO Blog by Ahrefs

By: Patrick Stox

06/28/24

We ask Search Engine Land’s SearchBot how to carry out an effective technical SEO audit, what tools to use and how to present our findings.

Google investigating Local Services Ads bug

Source: SEO Blog by Ahrefs

By: Patrick Stox

06/28/24

Google Ads is working on a fix to prevent businesses from appearing in search results for their competitors’ names.

SEO Content Strategist ~ Elite Insurance Partners ~ $50,000 ~ In-Office – Tampa Florida (US)

Source: Content Marketing - SEO Blog by Ahrefs

By: Despina Gavoyannis

06/28/24

We are looking for an experienced SEO Content Strategist to join our team. As an SEO Content Strategist, you will create high-quality, Search Engine-Optimized content that is not only engaging and informative…

Daily Search Forum Recap: February 23, 2024

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

06/28/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is now paying Reddit…

LinkedIn publishes actionable steps before third-party cookie deprecation

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

06/28/24

LinkedIn released a new guide outlining five key steps to take right now to maximize performance in the privacy-first era.

How to speed up site migrations with AI-powered redirect mapping

Source: Search Engine Land

By: Anu Adegbola

06/28/24

Website migrations often involve painstaking redirect mapping, but AI can help. Here’s a walkthrough of the process to help you save time.

Project management for in-house SEO teams: 6 best practices

Source: Search Engine Land

By: Barry Schwartz

06/28/24

Master project management for in-house SEO teams and navigate the never-ending flow of SEO projects while supporting broader business goals.

Google SGE testing and development ongoing and growing

Source: Search Engine Land

By: John McAlpin

06/28/24

Google’s Search Generative Experience presence is growing in industries and new countries. Here’s what the latest SGE activity signals.

Sr SEO & Website Manager ~ ABC Fitness ~ $106k-$138k CAD ~ Remote (CAN)

Source: In-house SEO jobs – SEOjobs.com

By: Nick LeRoy

06/28/24

It’s fun to work in a company where people truly BELIEVE in what they’re doing! We’re committed to bringing passion and customer focus to the business. Job Description INTRODUCTION:   ABC Fitness is…

Video: Google Helpful Content System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions

Source: Search Engine Land

By: Maria Georgieva

06/28/24

Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice what old content is helpful or…

Google Ad Strength For Performance Max To Weigh Assets Quantity & Variety More With More AI Rollouts

Source: General Marketing - SEO Blog by Ahrefs

By: Chris Haines

06/28/24

Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling out in…

Google Says You Decide What Old Content Is Helpful Or Not

Source: General SEO - SEO Blog by Ahrefs

By: Chris Haines

06/28/24

The topic of removing or updating or blocking old content from Google is not new, and we covered it countless times. I saw John Mueller of Google comment about it again, this…

Google Is Paying Reddit For More Content, More Often

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/28/24

Google has announced a deal with Reddit to gain access to its content using the Reddit Data API reportedly worth $60 million annually. Yes, Google is paying Reddit to get access to…

The Chill Work Manifesto – SparkToro

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/28/24

Shortly after Amanda Natividad joined SparkToro, she coined the term “Chill Work” to describe the unusually patient, mature, laid-back approach we take to

Google Ads API Version16 Now Out

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/28/24

Google released version 16 of the Google Ads API yesterday. The update includes additional recommendation types, support for time-related segments, support for advertiser verification, plus much more.

Bing Search Opinion Label On News Stories

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/28/24

Bing Search now has these yellow “opinion” labels on news stories within its search results. The label is overlayed on the news story’s image and really makes the story stand out from…

Use ChatGPT to Build a Customer Journey

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/28/24

Use ChatGPT to Build a Customer Journey for Your Website — Whiteboard Friday

Google Ads API version 16 is launching

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/28/24

The updated Google Ads offers new capabilities and features to help track campaign performance more efficiently.

Instagram expands Creator Marketplace to help brands find creators for ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/28/24

The feature will be introduced to eight new markets in the coming weeks, including Canada, Australia, and the UK.

Google Ads’ ‘pushes’ Performance Max with new Call To Action

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/28/24

When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new ‘recently used’ label.

Google Analytics 4 updates Advertising workspace to simplify reporting

Source: The SEOFOMO Hub

06/28/24

GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights.

Senior SEO Manager ~ Confluent ~ $139k-$164k ~ Remote (US)

Source: moz (en-US)

06/28/24

Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or…

Report: Reddit signs AI content licensing deal with Google

Source: The SEOFOMO Hub

06/28/24

Reddit’s Google Search visibility has exploded in recent months. Now the companies have struck a content licensing deal. Coincidence?

Google announces Performance Max updates – including Gemini integration

Source: The SEOFOMO Hub

06/28/24

Advertisers can use the new features to enhance the quality of ad creatives and improve the optimization of their campaigns.

Daily Search Forum Recap: February 22, 2024

Source: The SEOFOMO Hub

06/28/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has a bug with…

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