Discover how this bid strategy can optimize your Google Ads campaigns for the most valuable actions and overall profitability.
Product page SEO: A complete guide
Source: Search Engine Roundtable
Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more.
SEO and UX: Finding the strategic balance for optimal outcomes
Source: Search Engine Roundtable
Blending SEO and user experience is crucial. Learn how SEO plus user experience creates optimal search visibility and user satisfaction.
SEO Specialist ~ Wolters Kluwer Health ~ Remote (US)
Source: Search Engine Land
Focused on two of our most important traffic channels, the Search Optimization Specialist works with stakeholders across the Health Division and the OneWeb corporate team to identify opportunities, diagnose issues and track…
The state of B2B contracts in 2024
Source: Search Engine Land
📝 New data on sales contracts, AI clauses, price escalators and more
Digital SEO Coordinator ~ Kohl’s ~ Remote (US)
Source: In-house SEO jobs – SEOjobs.com
ACCOUNTABILITIES COPY BLOCK CREATION Leverage keyword research fundamentals and knowledge of SEO/SEM to write unique, relevant and engaging content to affect rankings Produce exceptional content with appropriate SEO components Learn and write…
Google Search Quality Improvements Coming In Near Future
For the past few months now, Google has been saying there are big improvements coming to address some of the search quality issues we’ve all been seeing in the Google Search results….
Google Search Makes Minor Updates To JavaScript Documentation & Drops Dynamic Rendering Workaround
Source: Search Engine Land
The Google Search team has made a number of relatively minor changes to its JavaScript documentation and also removed much of the dynamic rendering documentation, as it has been deprecated as a…
Google Business Profiles Being Destroyed Through Local Service Ads Loophole
Source: Search Engine Land
Google seems to have this loophole where you can essentially hijack or destroy a Google Business Profile that is also using Local Service Ads. What happens is if someone else links their…
Google Search Popular Product Spam Listings
Source: Kyle Poyar’s Growth Unhinged
Google seems to be having a bit of an issue with spam getting into its popular products section. This may be fed in through Google Merchant Center or normal rich results –…
Microsoft Advertising Enhanced Conversions Expansion, Responsive Search Ads Updates & More
Source: Search Engine Roundtable
Microsoft Advertising published its monthly what’s new feature announcing changes and new features to its advertising platform. Microsoft announced enhanced conversions is rolling out to more markets, new targeting options, new ways…
Google Ads To Sunset Commissions Bidding For Hotel Ads
Source: Search Engine Roundtable
Google Ads will stop supporting Commissions (per Stay) and Commissions (per Conversions) bid strategies for Hotel Ads in October 2024. Google says this is because third-party cookies are being phased out and…
Snap revenue rises 5%, misses Wall Street expectations
Source: Search Engine Roundtable
Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023.
Microsoft expands enhanced conversions and ad targeting capabilities
Source: Search Engine Roundtable
Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.
Google will sunset commission bid strategies for hotel ads
Source: Search Engine Roundtable
Advertisers must switch to a new bid strategy before commissions (per stay) and commissions (per conversion) are phased out.
Daily Search Forum Recap: February 6, 2024
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google explains the difference between…
One year later: Little change to Microsoft Bing’s search market share
Source: SparkToro
Despite lots of hype and hope from Microsoft, Google still dominates search – though Bing has made tiny gains in the U.S. and worldwide.
Google investigating ‘confusing ad text’ error impacting ad campaigns
Source: Search Engine Land
Users with time-sensitive campaigns on Google Ads are recommended to upload new assets or edit existing assets using a different label.
What is digital PR for SEO?
Source: Mid Level SEO Jobs – SEOjobs.com
Learn how to leverage digital PR techniques like cultivating expertise, crafting stories, and garnering influence to boost your SEO.
My favorite decision making frameworks
Source: General SEO - SEO Blog by Ahrefs
Templates and guides to help you make better decisions with less drama
3 ways search marketers can prepare for the big cookie crumble
Source: Search Engine Roundtable
These initiatives will help you optimize targeting, refine media mix, and improve performance reporting without third-party cookie tracking.
Senior SEO Manager ~ Assent ~ Remote (CAN)
Source: Search Engine Land
Assent is the leading solution for supply chain sustainability tailored for the worlds top-tier, sustainability-driven manufacturers. Hidden risks riddle supply chains, many of which weren’t built with sustainability in mind. That’s where…
How to build a $10 million SEO agency
Source: Search Engine Land
From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire.
Nick Schrock (Founder, Dagster Labs & Co-Creator, GraphQL) – Facebook Eng Culture & Modern Data Stack Consolidation
Source: SEO Agency Jobs – SEOjobs.com
For those excited about Open Source, data, and understanding Facebook’s high performance culture, this is the episode for you! Nick Schrock is the Founder of Dagster Labs and previously Co-Creator of GraphQL…
SEO Specialist ~ Inflow ~ $60-70k ~ Remote (US)
Source: Search Engine Land
The SEO Specialist’s role is to assist team members in the execution of client work. The SEO Specialist should have an intense desire to learn on the job and continue to grow…
AI Content Is Short-Term Arbitrage, Not Long-Term Strategy
Source: Search Engine Land
Hitting the big red “publish” button is probably a bad idea.
Google Says Ranking Signals & Factors Are Like Fuel, While Systems Are The Machines That Use The Fuel
Source: Lenny's Newsletter
Danny Sullivan, the Google Search Liaison, gave a good analogy of the differences between ranking systems, ranking signals and ranking factors. He said signals and factors are the same, the “signal/factors are…
Google Will Clarify E-E-A-T & Quality Rater Guidelines Documentation
Source: Search Engine Land
Danny Sullivan, Google’s Search Liaison, said we should expect to see more clarification from Google on its creating helpful content page, specific to the section “Get to know E-E-A-T and the quality…
Google Search Console May Lose Verification With Google Domains To Squarespace Migration
Source: Search Engine Roundtable
Google is sending some domain holders who were with Google Domains and who are automatically being migrated to Squarespace notices that their Search Console verification may go away. This is only if…
Google Testing Adding Web Results To Search Menu
Source: Search Engine Roundtable
Google is testing adding the ability to search for just web results, like you would filter by just video results, just image results, just news results, just shopping results and so on….
