Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
Bing Deep Search is rolling out to more users
Source: Search Engine Land
Microsoft previewed Deep Search in December 2023 and now it seems more users are able to see it.
Daily Search Forum Recap: February 2, 2024
Source: Search Engine Land
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Maps is testing generative…
Marketing KPIs: 30 Metrics for Every Marketing Role
Source: Search Engine Roundtable
Measure your performance and share your wins.
Google revamped its SEO Starter Guide with a focus on a starter audience
Source: Search Engine Roundtable
The SEO starter guide also has been significantly cut down and shortened.
Generative AI to create content: To use or not to use it?
Source: Search Engine Roundtable
Explore the ethical concerns, SEO considerations, and the role of human oversight in using AI for content generation.
Senior SEO Manager ~ Fusion92 ~ $70k-95k ~ Remote (US)
Source: Search Engine Roundtable
Fusion92 is building the future of marketing through an unparalleled, data-driven approach to solving our clients’ toughest problems. We call ourselves a Marketing Transformation Partner for clients, as through a culture of…
Local SEO success: How to track rankings, conversions, calls
Source: Search Engine Roundtable
Learn tips for setting up and analyzing local SEO ranking reports to uncover opportunities and measure success.
Podcast SEO: Top tips for discovery and growth
Source: Search Engine Roundtable
Wondering how SEO can help your podcast get discovered? Here are key tips for optimizing episode titles, transcripts, show notes and more.
Video: Google Search Indexing Issues, Recipe Bugs, INP CWV, Storm Coming & More Search News
Source: Search Engine Roundtable
This week, we covered another Google Search indexing issue, plus this ongoing issue with recipes in the Google Search results. I suspect we will soon have a very big Google Search ranking…
February 2024 Google Webmaster Report: Weekend Updates Calm After Fix, Cache, Rich Results & More
Source: moz (en-US)
Are you ready for the big Google Webmaster report – well, here is the February 2024 edition. This month, Google confirmed an issue with teetering in and out results over the weekend…
Google Testing Double Line Sitelinks For Search Ads
Source: Search Engine Land
Google seems to be testing two lines of text for sitelinks within the mobile search ads interface. So yea, double-line sitelinks in the search ads in the Google mobile search results.
Google Responsive Search Ads Updates: One Line Headlines, More Headline/Description Options & Account Level Access
Source: Search Engine Land
Google has released three new changes to its Google Ads Responsive Search Ads. First, Google may now show a single-line headline instead of two. Second, Google now lets you associate multiple headlines…
Google Search Stores Filter On Mobile
Source: Search Engine Land
Google Search on the mobile interface can show a store button with an arrow on it, that if you click on it, it overlays a filter to filter results by specific retailers…
Google Maps Testing AI Generated Answers For Local Guide Questions
Source: Search Engine Land
Google announced it is testing generative AI technology to answer local specific questions within Google Maps. “Starting in the U.S., this early access experiment launches this week to select Local Guides, who…
Technical SEO Issues — How to Resolve Them
In this Whiteboard Friday, learn how to find technical SEO issues, how to define issues, as well as how to resolve them.
Amazon’s ad services revenue rises 27%, bringing in more than $14 billion in Q4
Source: Search Engine Land
The retail giant exceeded digital advertising expectations and now predicts the strong performance to continue in 2024.
Meta’s ad revenue jump 24% in Q4, exceeding expectations
Source: Search Engine Land
Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Prioritize compliance for marketing success
In this webinar, learn how to set the stage for your new era in campaign excellence.
Google Search officially retires cache link
Source: Search Engine Land
Google might add links to the Wayback Machine in place of the cache link.
Freelance SEO Content Strategist ~ ContentWish ~ $25/hr ~ Remote (UK/WW)
Source: Search Engine Roundtable
TL;DR: We are looking for a highly motivated and experienced SEO Content Strategist to join our team on a freelance basis (up to 10 HR/week), $25/hour range, depending on experience. About…
Google Ads introduces new simpler way to create Solutions script templates
Source: Search Engine Roundtable
Solutions script templates now appear in the Bulk Actions menu in Google Ads, making it more convenient to access this feature.
Meta enhances non-click video ad conversions insights
Source: Search Engine Roundtable
Meta’s new Engaged-view attribution setting measures conversions occurring within one day of a video ad view.
LinkedIn launches Website Actions to simplify action tracking
Source: Search Engine Roundtable
This tool removes the need to involve developers in implementing intricate coding for tracking and attributing website activity.
Daily Search Forum Recap: February 1, 2024
Source: The SEO Rant
Here is a recap of what happened in the search forums today…
Google unveils major Responsive Search Ad asset updates
Source: Search Engine Roundtable
Google now provides additional capabilities for RSA assets, such as the option to serve a single headline to enhance campaign performance.
How to Use Ahrefs and ChatGPT to Improve Your SEO
Source: Search Engine Roundtable
Try these 7 tactics.
Google Bard adds image generation
Source: Search Engine Roundtable
You can now use Bard to generate “high-quality, photorealistic” images in English, in most countries around the world, Google announced.
Our industry is changing – Marie Haynes
Source: BrightEdge blogs
SGE is not going away. SGE in Assistant will one day be the way people get their information and communicate with their technology. Google’s mission has always been to organize the world’s information…
4 advanced GPT-4 capabilities to level up your PPC efforts
Source: Search Engine Land
Leverage AI for PPC with improved prompts, data integration via plugins, custom GPTs, and API-enabled actions.
