Before investing in paid media, B2B brands should optimize these foundational elements for better campaign ROI.
Google’s new search experiences in the European Economic Area
Source: Search Engine Roundtable
Due to the DMA, Google has launched new rich results, aggregator units, refinement chips and flight results.
Featured snippets disappear from the Google search results
Source: Search Engine Land
Did Google intentionally remove the featured snippets or is this a new bug?
Driving lead generation with paid media: What’s new and what’s next
Source: The SEOFOMO Hub
What every modern-day lead generation marketer needs to know for paid media success on LinkedIn, Google and Microsoft.
Senior Specialist ~ CubeSmart ~ Hyrbid – Malvern PA (US)
Source: The SEOFOMO Hub
This is a hybrid role – 3 days remote and 2 days in the Malvern, PA office. Summary/Objective The Senior Specialist, SEO will be working collaboratively across the marketing function to…
Review Of The Cora SEO Tool By Ted Kubaitis
Source: The SEOFOMO Hub
Here is the introduction to the Cora SEO tool, my top SEO tool for 2024 and on.
Does SEO Demand Critical Thinking? Hell Yes It Does!
Source: The SEOFOMO Hub
SEO isn’t a mundane process that can be boiled down to a checklist or cheat sheet. The best SEOs problem-solve and have a conceptual understanding of Search. Sarah Presch joins the SEO…
Google Search Featured Snippets Go Missing
Source: The SEOFOMO Hub
It seems that Google has stopped serving featured snippets in its search results this morning. It started around 7 AM ET today, just about an hour ago. I cannot trigger any featured…
Google Search Ranking Algorithm Update February 14th and 15th
Source: The SEOFOMO Hub
I see signs of another unconfirmed Google search ranking algorithm update that kicked off yesterday and is rolling into today. The SEO chatter within the SEO industry started yesterday and has only…
Google To Clarify Use Of AI To Generate Content For SEO Purposes
Source: The SEOFOMO Hub
Danny Sullivan, Google’s Search Liaison, said last week that the search company will issue additional clarifications around the acceptable or unacceptable use of AI to generate content for SEO purposes. In short,…
Google Testing New Layouts For Hotel Search Results
Source: The SEOFOMO Hub
Google is testing two new layouts for the hotel search results – the hotel pack. Instead of just listing the results in a list view, Google is testing show the results side…
Google Search Adds Support For DMA Rich Results, Aggregator Units & Refinement Chips
Source: The SEOFOMO Hub
We’ve been seeing changes to the Google Search results in the European regions related to Digital Markets Act (DMA) comparison sites and hotels, etc. The Google Search team now posted about how…
Google Top Stories: There are new results since your last search
Source: moz (en-US)
Google is testing a new top stories feature and label that tells you that there are new top stories available since the last time you searched for that query. There is a…
Google Updates Canonical Documentation To Explain What Attributes Break The Canonicalization
Source: Search Engine Roundtable
Google has added a section to the use rel=canonical link annotations section of the canonical search documentation to clarify that rel=canonical annotations with certain attributes are not used for canonicalization.
Google Analytics 4 adds new consent mode setting section
Source: Search Engine Land
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
Google Search Console Launches Small User Interface Changes
Source: Search Engine Land
Google Search Console has quietly launched some relatively small user interface changes. It seems like the filters and sorting boxes are now curved and more modern.
SEO & Content Strategist ~ Stratabeat ~ $65k-$85k ~ Remote (US)
Source: Search Engine Land
Do you like to think big? Do you want to help transform brands and accelerate their growth? Do you want to work for a company that encourages strategic thinking? Do you want…
Apple intelligence and AI maximalism — Benedict Evans
Source: Essays — Benedict Evans
Apple has showed a bunch of cool ideas for generative AI, but much more, it is pointing to most of the big questions and proposing a different answer – that LLMs are…
Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’
Source: Search Engine Land
UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities.
3 new YouTube features including live stream product tagging
Source: Search Engine Land
YouTube is introducing live stream product tagging, post-only feeds, and the ability to upload videos and Shorts directly from mobile.
Daily Search Forum Recap: February 14, 2024
Source: The Internet Marketing Driver
Here is a recap of what happened in the search forums today…
Reddit shown excessively in Google product review search results, study finds
Source: Search Engine Land
Google has a severe diversity issue in Search results as Reddit absolutely dominates the Discussions and forums SERP feature.
How each Google Ads bid strategy influences campaign success
Source: In-house SEO jobs – SEOjobs.com
Learn when and how to apply Manual CPC, Maximize Clicks, Target Impression Share, and Smart Bidding to meet your Google Ads campaign goals.
Google local pack not showing for many searchers
Source: Search Engine Land
In some regions outside of the US, some are seeing local packs in the Google search results but in many regions they are not.
Google Analytics 4 launches new trend detection insight
Source: SEO Agency Jobs – SEOjobs.com
While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period.
How to use AI to elevate social media campaigns
Source: Search Engine Land
Discover how brands like Coca-Cola, Wowcher, and Sephora use AI to boost engagement through personalized content, chatbots, and more.
The synergy of customer journey mapping and ecommerce SEO
Source: Search Engine Roundtable
Syncing SEO with the customer journey is crucial for success. Learn how to map customer touchpoints and optimize content for conversions.
Keyword Diversification: Cannibalization’s Good Twin (SEO Study)
Source: Search Engine Roundtable
When keyword cannibalization is a good thing.
Google Local Pack Not Showing In Search Results
Source: Search Engine Roundtable
There seems to be a bug right now with Google Search not showing the local pack results right now. I suspect it will be fixed really soon. Searches that trigger local packs…
Google Says Not All That Think They Were Hit By Helpful Content Issues Were
Source: Search Engine Roundtable
Danny Sullivan, the Google Search Liaison, wrote on X, “Another thing to keep in mind is that some of the sites I’ve looked into, where someone thinks they have a helpful content…
