09/30/24 | Today’s SEO & Digital Marketing News

By: jilllynndesign

09/30/24

The UK court lawsuit against Google alleges it abuses its dominance in the online advertising market, and can proceed to trial.

OpenAI’s growing list of partnerships

Source: Search Engine Land

By: Anu Adegbola

09/30/24

Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.

SEO Growth Lead ~ Skale ~ EUR 50,000 ~ Remote (EMEA)

Source: Search Engine Land

By: Barry Schwartz

09/30/24

At Skale our mission is simple: help SaaS brands make SEO the #1 revenue-driving channel. We’re a passionate performance SEO agency, with the goal to help SaaS companies grow their SEO efforts…

Survey: 54% of people look through more search results vs. 5 years ago

Source: Data & Studies - SEO Blog by Ahrefs

By: Si Quan Ong

09/30/24

What frustrates users most: looking through search results, visiting multiple websites and figuring out the right search term.

Why paid search marketers need a growth mindset

Source: Mid Level SEO Jobs – SEOjobs.com

By: jilllynndesign

09/30/24

Learn why adaptability and continuous learning are key to success in your PPC career and how to cultivate a growth mindset.

5 ways advertisers can prepare for Google’s AI Overviews

Source: Search Engine Land

By: Andrew Holland

09/30/24

With Google’s impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.

SEO Content Specialist ~ Avalanche Creative ~ $45-50k ~ Remote (US)

Source: SEO - Practical Ecommerce

By: Ann Smarty

09/30/24

Why work for Avalanche: Avalanche Creative is a small but growing SEO and content agency that is committed to getting great results for our clients. We take a different approach to SEO…

SEO Success Manager ~ Botify ~ Hybrid London GB (UK)

Source: Search Engine Land

By: Juliette Smith

09/30/24

Botify thrives on the success of our customers. We are looking for a strategic, results-driven SEO Success Manager (SSM) to engage and enable Botify’s customers to deploy and fully utilise the Botify…

That’s a Wrap: The MozCon 2024 Day Two Recap

Source: Expert Level SEO Jobs – SEOjobs.com

By: Blake Hughes

09/30/24

And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap.

Generative Engine Optimization: Gain visibility in AI search

Source: Expert Level SEO Jobs – SEOjobs.com

By: Blake Hughes

09/30/24

New AI-based services aim to help businesses stay ahead of the competition, boost visibility and attract more web traffic.

Growth or profitability?

By: Blake Hughes

09/30/24

Unpacking burn rates, what’s “normal” burn, and how burn impacts valuations

Daily Search Forum Recap: June 5, 2024

By: Blake Hughes

09/30/24

Here is a recap of what happened in the search forums today…

Google Search Ranking Algorithm Volatility On June 5th

Source: Search Engine Land

By: Matt Bowen

09/30/24

I am seeing signs of yet another intense Google search ranking update and intense ranking volatility yesterday and into today, June 4th and 5th. Many of the tools are showing very heated…

Google AI Overviews Showing Only For 15% Queries

Source: Search Engine Land

By: Crowdo

09/30/24

New data from BrightEdge shows that Google is showing far fewer AI Overviews than it did when it first launched them as a beta under the Search Generative Experience. Google went from…

Microsoft Advertising To Move Smart Shopping Campaigns To Performance Max In Coming Months

By: barry@rustybrick.com (Barry Schwartz)

09/30/24

Microsoft, in its monthly update, announced that it will be moving (or “upgrading” as they call it) smart shopping campaigns to Performance Max within the next couple of months. Microsoft said they…

Google Fixes Issue With Site Names Not Appearing For Internal Pages

By: barry@rustybrick.com (Barry Schwartz)

09/30/24

Google has fixed an issue with site names not appearing for some internal pages, this has been an issue since December 2023. I checked some examples, and they are indeed fixed –…

Google News Header Says “How These Stories Are Ranked”

By: barry@rustybrick.com (Barry Schwartz)

09/30/24

Google News seems to be testing placing a header above news sources in the Google News follow interface, that says “how these stories are ranked.” I personally cannot replicate it, but some…

Google Discussion Forum Structured Data Supports SocialMediaPosting Markup

By: barry@rustybrick.com (Barry Schwartz)

09/30/24

Google has updated its discussion forum structured data help documentation to clarify that SocialMediaPosting markup is also supported. Google did say that SocialMediaPosting should be used for sites that are more of…

LinkedIn expands video ads, AI tools to help B2B marketers

By: barry@rustybrick.com (Barry Schwartz)

09/30/24

LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.

10 observations about the transition of SGE to AI Overviews in May 2024

By: barry@rustybrick.com (Barry Schwartz)

09/30/24

What a month it’s been for AI search technology! After almost a year of testing in labs, Google took the step we were all waiting for and began rolling out AI more…

10 Important observations about the transition of SGE to AI Overviews in May 2024

By: barry@rustybrick.com (Barry Schwartz)

09/30/24

What a month it’s been for AI search technology! After almost a year of testing in labs, Google took the step we were all waiting for and began rolling out AI more…

SEO Daily News Recaps for undefined, undefined NaN, NaN

09/30/24

This Weekend’s SEO Daily News Recap: Fri Sep 27 2024 – Sun Sep 29 2024 Content SEO: 1. Five content tactics for better product page rankings in ecommerce: https://www.practicalecommerce.com/seo-for-ecommerce-product-pages 2. Benjamin Lauzier…

SEO Specialist ~ StudioHawk ~ 70-90k AUD ~ Hybrid ~ Melbourne (AUS)

Source: SEO - Practical Ecommerce

By: Armando Roggio

09/29/24

At StudioHawk, there are no generalists here; just damn good SEOs. Nestled in the heart of Prahran, our team operates from a beautifully refurbished warehouse that’s anything but your typical office environment….

Tech Lead (Webflow/SEO) ~ Masse ~ $48k-60k ~ Remote (WW)

Source: SEOSLY

By: Olga Zarr

09/29/24

“Masse is the most gratifying place I’ve ever worked” Masse is a fast-growing SEO agency, offering our highly-effective “Content at Scale” SEO campaigns to ambitious tech companies focused on the extreme cutting-edge…

Perplexity Pages showing in Google AI Overviews, featured snippets

By: Blake Hughes

09/29/24

Yes, you can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results.

Google Search fixes issues with Site names not appearing for internal pages

By: Blake Hughes

09/29/24

This has been an issue since last December but Google said it still needs to reprocess your page for the issue to be resolved.

Google’s documentation leak: 12 big takeaways for link builders and digital PRs

Source: Lenny's Newsletter

09/29/24

Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR.

Cut through inbox clutter with personalized, high-impact email

Source: General SEO - SEO Blog by Ahrefs

By: Chris Haines

09/29/24

As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial.

Google AI Overviews visibility drops, only shows for 15% of queries

Source: General SEO - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

09/29/24

Google’s AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.

4 Performance Max segmentation strategies and how to leverage them

Source: Lenny's Newsletter

By: Kiyani

09/28/24

Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account.

Rethinking your keyword strategy: Why optimizing for search intent matters

By: Blake Hughes

09/28/24

Reframing keyword research to prioritize search intent over keyword relevance leads to a more balanced strategy focusing on conversion.

Incrementality testing in advertising: Who are the winners and losers?

By: Blake Hughes

09/28/24

Find out which strategies are undervalued or overvalued and how to optimize your ad spend for maximum impact.

Google’s link reporting tool is now fixed

By: jilllynndesign

09/27/24

Last week there was a bug with the Google Search Console report.

In defense of feature team product managers

Source: Search Engine Land

By: Ludwig Makhyan

09/27/24

Why feature team PMs are real PMs

Microsoft moves Smart Shopping to Performance Max

Source: SEO Specialist Jobs – SEOjobs.com

By: Blake Hughes

09/27/24

Smart Shopping campaigns will soon be upgraded to Performance Max, reflecting a push toward more advanced, AI-driven ad formats.

Microsoft Copilot expands AI power to Display Ads

By: Blake Hughes

09/27/24

Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation.

Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor

By: Blake Hughes

09/27/24

Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries.

Diving Into the Future of Digital Marketing: The MozCon 2024 Day One Recap

Source: Entry Level SEO Jobs – SEOjobs.com

By: Blake Hughes

09/27/24

Dive into the future of digital marketing, and discover the key takeaways from our speakers in this day-one recap of MozCon 2024.

Understanding link velocity: Truths and myths

Source: Search Engine Land

By: Becky Simms

09/27/24

Link Velocity and how it affects your SEO, mythbusting about its effects on SEO and tips about maintaining a robust backlink profile.

Scaling MongoDB from Employee 8 to SVP – Meghan Gill (SVP Sales Ops, MongoDB)

Source: Data & Studies - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

09/27/24

Watch now | This episode is perfect for those interested in tactical advice from seed stage to IPO around marketing tactics and sales compensation. Meghan Gill is SVP Sales Operations & Sales…

Daily Search Forum Recap: June 4, 2024

Source: Content Marketing - SEO Blog by Ahrefs

By: Louise Linehan

09/27/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google fixed the Search Console…

Google Warns Site That Do Not Work On Mobile Will Not Be Indexed

By: barry@rustybrick.com (Barry Schwartz)

09/27/24

Google said it will not index sites that are not accessible on mobile devices after July 5, 2024. “If your site’s content is not accessible at all with a mobile device, it…

Google Popular Products Search Refinements

Source: General Marketing - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

09/27/24

Google seems to be adding a people also ask like search refinement/expander for the popular products on Google Search. Below the popular products section there is this section that shows other variations…

Google Emails Advertisers & Analytics Users Over New US Privacy Laws

By: barry@rustybrick.com (Barry Schwartz)

09/27/24

Last week, Google emailed its Google Ads and Google Analytics users with a heads-up about new privacy laws coming to some states in the United States. This involves topics around restricted data…

Google Business Profiles Testing Chat With SMS & Whatsapp

Source: Screaming Frog

By: Mark Porter

09/27/24

Just last week we reported that chat is going away from Google Business Profiles. Well, Google may be adding native SMS and WhatsApp messaging support for your Google Maps business listings.

Google Search Console Links Report Fixed