We’re living through a disruptive moment due to AI – and more turbulence is expected in the SEO job market.
Core Web Vitals Monitoring Dashboard (FREE) – SEOSLY
Source: Search Engine Land
Free Core Web Vitals monitoring Google Looker Studio Dashboard coming soon.
6 ways to use generative AI for your marketing
Source: Search Engine Land
Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.
The myth of manufacturing author E-E-A-T
Most brands are getting author E-E-A-T wrong. Here’s a pragmatic approach to leveraging and showcasing true subject matter expertise.
SEO Content Strategist ~ Bauer Media Group UK ~ Hybrid London (UK)
Source: Search Engine Land
Based in either the London or Peterborough office (flexible working possible) you will work closely with the Head of Audience Development to help implement SEO editorial processes and deliver growth in organic…
How to use the new customer acquisition goal in Google Ads
Source: SEO Manager Jobs – SEOjobs.com
Find out how to leverage the feature effectively through thoughtful audience segmentation and campaign setup.
Daily Search Forum Recap: May 22, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Marketing Live was yesterday…
Google Search Ranking Volatility Spike On May 22
Source: General SEO - SEO Blog by Ahrefs
After a few days of calm Google weather, we are now seeing a spike in volatility, fluctuations and SEO chatter around Google search ranking movement. It is somewhat early on but I…
Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools Via Google Marketing Live
Source: General SEO - SEO Blog by Ahrefs
Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The…
Google & Bing Recommend Upgrading To WordPress 6.5 To Gain Lastmod Sitemap Support
Source: Search Engine Land
Google and Bing are recommending that those on WordPress to upgrade to version 6.5 because 6.5 now supports lastmod dates in the sitemap files natively. In fact, Fabrice Canel from Bing says…
Bing Search Tag Filters
Source: In-house SEO jobs – SEOjobs.com
Microsoft is testing a way to filter your Bing Search results based on tags. The tag filter is showing up for some searchers via a tab that you can click on via…
Apple Maps Listing Permanently Closed Due To Missing Business Hours & Address
Source: In-house SEO jobs – SEOjobs.com
Did you know that Apple can mark a business listing within Appel Maps / Apple Business Connect, as permanently closed if that business listing is missing the business hours and business address…
Weird Surge In Google Search Console Product Snippets Search Impressions
Source: In-house SEO jobs – SEOjobs.com
Google Search Console may have another data bug, maybe, this time with product snippets. If you look at your Search Performance report, then filter by search appearance for product snippets, you will…
Google Marketing Live 2024: Everything you need to know
Source: In-house SEO jobs – SEOjobs.com
From creative updates, to immersive shopping ads, to new reporting, here’s a recap of all the AI updates from Google’s annual event.
WordPress 6.5 gains lastmod date for sitemaps files
Source: Search Engine Land
Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.
Google tests AI-powered ads for complex purchases
Source: Lenny's Newsletter
Google AI will provide personalized recommendations and advice before connecting them with advertisers’ websites to complete a transaction.
Google gives merchants new brand profiles, AI branding tools
Source: Search Engine Roundtable
Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions.
Google’s first-party data unification Ads Data Manager available to all
Source: Search Engine Roundtable
Google advertisers can centralize and activate first-party data for more effective AI-powered campaigns via its Ads Data Manager tool.
Google starts testing ads in AI overviews
Source: Search Engine Roundtable
Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google’s AI Overviews.
Google visual storytelling advances for YouTube, Discover, Gmail
Source: Search Engine Roundtable
Google expands visually immersive ad formats across YouTube, Discover, and Gmail, including new YouTube Shorts ad formats.
Google rolls out immersive, AI-powered Shopping Ads
Source: Search Engine Roundtable
Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions.
Google PMax upgrade allows mass AI creative asset production
Source: Search Engine Roundtable
Rapidly produce high-quality Performance Max creative assets at scale incorporating brand-specific fonts, colors and imagery.
Search Engine Optimization Specialist ~ OpenUp ~ Hybrid Amerstadam (NL)
Source: The SEOFOMO Hub
Our goal at OpenUp is to make mental well-being accessible to everyone. We support companies, their employees, and employees’ families with mental well-being. Our OpenUp platform provides employees and their families access…
The autonomous marketing revolution: Navigating the new frontier of brand engagement
Source: The SEOFOMO Hub
Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here’s what that means for your business.
